Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

• Authors: Yoav Dubinsky
• Languages of publication: EN

Keywords

country image; Olympic Games; sports diplomacy; nation branding

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2019
• Volume: 84
• Issue: 1
• Pages: 27-40

Contributors

author

Yoav Dubinsky

• University of Oregon, USA

References

• Anholt, S. (2010). Places: Identity, image and reputation. London, UK: Palgrave Macmillan.
• Arning, C. (2013). Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: A semiotic analysis. Social Semiotics, 23, 523–544.
• Belloso, J,C. (2011). The City Branding of Barcelona: A Success Story. In K. Dinnie K. (Ed.), City Branding Theory Cases (pp. 118-123). Palgrave Macmillan. UK.
• Billings, A. (2009). Olympic Media: Inside the Biggest Show on Television (pp. 1-21). London Routledge.
• Binder, D.L. (2007). Teaching Values: An Olympic Education toolkit. Lausanne, Switzerland: International Olympic Committee.
• Booth, D. (1999), Gift of Corruption? Ambiguities of Obligation in the Olympic Movement. OLYMPIKA: The International Journal of Olympic Studies. Vo; VIII. 43-68
• Boykoff, J. (2016). Power games: A political history of the Olympics. Brooklyn, NY: Verso.
• Boykoff, J. & Mascarenhas, G. (2016). The Olympics, sustainability, and greenwashing: The Rio 2016 Summer Games. Capitalism Nature Socialism, 27, 1-11. DOI:10.1080/10455752.2016.117947310.1080/10455752.2016.1179473
• Buhmann, A. & Ingenhoff, D. (2015). The 4D Model of the country image: An integrative approach from the perspective of communication management. The International Communication Gazette, 77, 102-124.
• Burns, T. (September 20, 2019). Driving while dreaming. Sport Business. Retrieved on October 30 2019 from https://www.sportbusiness.com/2019/09/driving-while-dreaming/
• Burton, R. & O’Reilly, N. (2016). Sports business unplugged: Leadership challenges from the world of sports. Syracuse, NY: University of Syracuse Press.
• Coakley, J. (2015). Sports in society issues and controversies (11th). New York, NY: McGraw-Hill.
• Cull, N.J. (2008). Public diplomacy: Taxonomies and histories. ANNALS of the American Academy of Political Science, 616(1), 31–54.
• David, O. & Bar-Tal, D. (2009). A sociopsychological conception of collective identity: The case of national identity as an example. Personality and Social Psychology Review, 13, 354–379. DOI: 10.1177/108886830934441210.1177/1088868309344412
• Davis, J. (2008). The Olympic Effect: How Sports Marketing Builds Strong Brands. Singapore: John Wiley & Sons.
• Denyer, S. (October 30, 2019). Tokyo governor takes on Olympic committee over decision to switch marathons to cooler city. The Washington Post. Retrieved on October 30, 2019 from https://www.washingtonpost.com/world/asia_pacific/tokyo-governor-takes-on-olympic-committee-over-decision-to-switch-marathon-to-cooler-city/2019/10/30/dec13e66-fb10-11e9-9534-e0dbcc9f5683_story.html
• Dubinsky, Y. (2017). The evolution of the Olympic Games through international relations theories. World History Bulletin, 33(1), 10-15.
• Dubinsky, Y. (2018). The image of Beijing and London in Israeli media coverage of the 2008 and 2012 Olympic Games. The International Journal of Sport and Society, 9(2), 37-50.
• Dubinsky, Y. (2019). From soft power to sports diplomacy: A theoretical and conceptual discussion. Place Branding and Public Diplomacy, 15, 154-164. https://doi.org/10.1057/s41254-019-00116-810.1057/s41254-019-00116-8
• Dubinsky, Y. & Dzikus, L. (2018). Israel’s country image in the 2016 Olympic Games. Place Branding and Public Diplomacy. 1-12. DOI: 10.1057/s41254-018-0105-y.10.1057/s41254-018-0105-y
• Fan, Y. (2010). Branding the nation: Towards a better understanding. Journal of Place Branding and Public Diplomacy, 6(2), 97–103.
• Fernández Peña, E. (2011). New Media and the Olympic Games: The Olympic Movement and the Social Web in the dissemination of messages. In E. Fernández Peña, B. Cerezuela, Gómez, M., Kennett, C. and de Moragas Spà, M. (Eds.), An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies, CEO-UAB: 20 Years (1st ed.) (pp. 143–52). Barcelona: CEO-UAB and Ajuntament de Barcelona.
• Fola, M. (2011). Athens City Branding and the 2004 Olympic Games. In K. Dinnie (Ed.), City Branding Theory Cases (pp. 112-117). UK: Palgrave Macmillan.
• Garcia, B. (2011). The Cultural Dimension of Olympic Games: Ceremonies and Cultural Olympiads as Platforms for Sustainable Cultural Policy. In E. Fernández Peña, B. Cerezuela, Gómez, M., Kennett, C. and de Moragas Spà, M. (Eds.), An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies, CEO-UAB: 20 Years (1st ed.) (pp. 143–52). Barcelona: CEO-UAB and Ajuntament de Barcelona.
• George, E. (2012, July 23). Paul Helms, Avery Brundage and the great Olympic Bread War. KCET. Retrieved from https://www.kcet.org/history-society/paul-helms-avery-brundage-and-the-great-olympic-bread-war
• Georgiadis, K. (2003). Olympic revival—The revival of the Olympic Games in modern times. Athens, Greece: Ekdotike Athenon S. A.
• Guttmann A. (2002). The Olympics: A history of the modern Games (2nd Ed.). Urbana, IL: University of Illinois Press.
• Hunt, M.T. (2007). Sport, Drugs and the Cold War: The Conudrum of Olympic Doping Policy, 1970-1979. OLYMPIKA: The International Journal of Olympic Studies, 16, 19-42
• IOC Communications (March 2013), Factsheet – London 2012 Facts & Figures. Lausanne, Switzerland: International Olympic Committee.
• International Olympic Committee (2014). Olympic Agenda 2020 – 20+20 Recommendations. Lausanne, Switzerland : International Olympic Committee.
• IOC (2018). Olympic marketing fact file 2018 efition. Lausanne, Switzerland: International Olympic Committee. Retrieved from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Documents/IOC-Marketing-and-Broadcasting-General-Files/Olympic-Marketing-Fact-File-2018.pdf
• Kang, Y-S. & Perdue, R. (1994), Long-term impact of a mega-event on International tourism to the host country: a conceptual model and the case of the 1988 Seoul Olympics. Journal of International Consumer Marketing, 6, 205-25.
• Lee, C-K., Taylor, T., Lee Y-K. & Lee B. (2008). The Impact of Sport Mega-Event on Destination Image. International Journal of Hospitality & Tourism Administration, 6, 27-45.
• London Organizing Committee of the Olympic Games and Paralympic Games Ltd (2012). Pre-Games Sustainability Report: Summary Report Delivering Change. London, Great Britain: LOCOG.
• MacRury, I. & Poynter, G., (2010). Team GB and London 2012: The Paradox of National and Global Identities. The International Journal of the History of Sport. 27, 2958-2975.
• McCombs, M.E. & Shaw, D.L. (1972). The agenda-setting function of mass media. The Public Opinion Quarterly, 36, 176-187.
• McCurry, J. (January 31, 2019). Tokyo 2020 organisers cut crowds at sailing events over tsunami risk. The Guardian. Retrieved on November 3, 2019 from https://www.theguardian.com/sport/2019/jan/31/tokyo-2020-organisers-cut-crowds-at-sailing-events-over-tsunami-risk
• Miah, A. (August 5, 2012). Is This What They Meant by the First Social Media Olympics? The Huffington Post. Retrieved from http://www.huffingtonpost.co.uk/andy-miah/is-this-what-they-meant-by-social-media-olympics_b_1740752.html
• Miah, A. & Jones, J. (2012) The Olympic Movement’s New Media Revolution: Monetization, Open Media & Intellectual Property. In Wagg, S. & Lenskyj, H. Handbook of Olympic Studies (pp. 274-288). London: Palgrave.
• Miller, S.G. (2000). Naked Democracy. In P. Flensted-Jensen, et al. (Eds.), Polis & Politics. Copenhagen, Denmark: Festschrift M. Hansen.
• Miller, S.G. (2004a). Ancient Greek Athletics. New Have, CT: Yale University Press.
• Miller, S.G. (2004b). Arête: Greek sports from ancient sources. Oakland, CA: University of California Press.
• Murray, J, W. (1992). France, Coubertin and the Nazi Olympics: The Response. Olympika: The International Journal of Olympic Studies,. 1, 46-69
• Murray, S. (2018). Sports diplomacy origins, theory and practice. New York, NY: Routledge.
• Nye, J. S., Jr. (2008). Public diplomacy and soft power. ANNALS of the American Academy of Political and Social Science, 616(1), 94–109.
• O’Reilly, N. & Seguin, B., (2009). Sport Marketing a Canadian Perspective (pp. 347-382). USA: Nelson Education.
• Preuss, H. (2008), Signaling growth: China’s major benefit from staging the 2008 Olympics in Beijing. Harvard Asia Pacific Review, 9, 41-45.
• Preuss, H. (2015). A framework for identifying the legacies of a mega sport event. Leisure Studies, 34, 643–664.
• Sark, K. (2012). Fashioning a New Brand of “Germanness”: The 2006 World Cup and Beyond. Seminar: A Journal of Germanic Studies, 48, 254-266.
• Schwartz, L. (2000). Owens Pierced A Myth. ESPN. Retrieved from https://espn.go.com/sportscentury/features/00016393.html
• Stromberg, J. (2012, July 24). When the Olympics gave out medals for art. Smithsonian. Retrieved from https://www.smithsonianmag.com/arts-culture/when-the-olympics-gave-out-medals-for-art-6878965/
• The Associated Press (2013, August 3). Report: West Germany systematically doped athletes. BBC. Retrieved from (October 30, 2019) https://www.usatoday.com/story/sports/olympics/2013/08/03/report-west-germany-systematically-doped-athletes-olympics/2615323/
• Whitson, D (2004), Bringing the World to Canada: ‘the periphery of the centre’. Third World Quarterly. 25, 1215-1232.
• Yoo, S.K., Reichart Smith, L. & Kim., D. (2015). Chapter 1 – Communication Theories and Sports Studies. In P.M. Pedersen (Ed.), Routledge Handbook of Sport Communication (pp. 8-19). Abingdon, Oxon: Routledge.

Identifiers

DOI

10.2478/pcssr-2019-0024