PL
The following article was inspired both by the famed first line of Endymion by John Keats – “A thing of beauty is a joy forever” and by reflections on Danish design. Reflections on the central role of design in Danish life coincided with the publication by philosopher Ronald Dworkin Religion without God (2013, polish ed. 2014). The article is a brief analysis of as- sociations and similarities between the attitude of Danish design companies and the concepts proposed by Dworkin.