EN
Studies of the temperature dependence of the guest order parameter for binary mixtures of the dichroic azo dye in the homologous series of the p-cyano-p'-alkylphenylcyclohexane were performed. Odd-even effect for the order parameter value was observed. A correlation between the shift in the nematic-isotropic transition temperature after dye addition and the orientation of the guest molecules in the nematic host was discussed.