Do Major Sports Events Enhance Tourism Destinations?

• Authors: Patrizia Zagnoli , Elena Radicchi
• Languages of publication: EN

Abstracts

EN

A growing number of destinations are utilizing sport events as a strategic tool for revitalizing and re-qualifying themselves. The aim of this paper is to explore the value of sport events in enhancing the "quality" (in terms of image, tourist attractiveness, quality of life, etc.) of a tourist destination. This assessment is based on a case study analysis regarding the effects of sport initiatives adopted by a number of cities and countries in Italy, Europe and worldwide. The findings suggest that sport events can have different implications for host destinations: from fostering an economic and social urban "regeneration", to putting a city on a worldwide tourist map, or even changing the unequal participation of a country in the global economy.

Keywords

EN

major sport events; tourism destinations; sport marketing; qualitative local development; urban renewal; socio-cultural regeneration

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2009
• Volume: 47
• Issue: 1
• Pages: 44-63

Dates

published

1 - 12 - 2009

online

13 - 1 - 2010

Contributors

author

Patrizia Zagnoli

• University of Florence, Italy

author

Elena Radicchi

• University of Florence, Italy

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Identifiers

DOI

10.2478/v10141-009-0031-z