Brand Products of Regional Cuisine in the Promotion of Tourism in Roztocze

• Authors: Ewa Bekier-Jaworska , Marcin Bochenek
• Languages of publication: EN

Abstracts

EN

Introduction. There has been a trend over the last few years of using specialties of regional cuisine as an independent tourist attraction. The creation of local brands is an important element in the promotion of a given region and it also influences the development of culinary tourism. The aim of the studies conducted was to identify regional dishes - a choice of dishes that could be described as 'brand dishes' and the use of those dishes as tourist attractions in Roztocze. Material and methods. Studies were conducted on a group of students studying tourism and recreation at State Higher School of Vocational Education (PWSZ) in Zamość using a questionnaire. Results. The questionnaire provided an assessment of the levels of knowledge of regional cuisine among Polish and Ukrainian students, identified the most characteristic dishes and selected brand products, and helped to arrive at a suitable method of promotion. Conclusions. Nationality, family customs and selection of local restaurants highly influence knowledge of regional cuisine. Interviewees decided that the most outstanding products from Roztocze were Zwierzyniec beer, and Biłgoraj pie. Regional products should be used as a tourist attraction in Roztocze.

Keywords

EN

tourist brand product; regional cuisine; promotion; culinary tourism

• Publisher: De Gruyter Open
• Journal: Polish Journal of Sport and Tourism
• Year: 2015
• Volume: 21
• Issue: 4
• Pages: 263-267

Dates

online

1 - 3 - 2015

received

15 - 9 - 2014

accepted

4 - 11 - 2014

Contributors

author

Ewa Bekier-Jaworska

• State Higher School of Vocational Education in Zamość, Institute of Tourism and Recreation

author

Marcin Bochenek

• Józef Piłsudski University of Physical Education in Warsaw, Faculty of Physical Education and Sport in Biała Podlaska, Chair of Physical Education

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Identifiers

DOI

10.1515/pjst-2015-0007