Full-text resources of PSJD and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl
Preferences help
Polish version English version Language
enabled [disable] Abstract
Number of results

Results found: 2

Number of results on page
first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  territorial marketing
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

The Place of Tourism in Promotional Policy of Communes from Eastern Poland

100%
Zalech M.
|
2015
|
vol. 21
|
issue 1
48-55
EN
Introduction. Promotion in managing local government units constitutes a significant element of communication with various groups of stakeholders, mainly with inhabitants and tourists. This instrument is playing a more and more significant role in the competition for limited resources. Therefore, its significance for territorial marketing is growing. The aim of the study was to identify the directions and range of promotional activity undertaken by communes taking into account their type and financial resources devoted to fulfilling tasks within this area and to define their competitive position. Material and methods. The research was conducted in compliance with the principles of indirect measurement method and data were collected with the use of a questionnaire. Additionally, statistical methods and the author's own method of “assessing promotional position” of local government units were used. The analysis included results obtained from 50 communes from eastern Poland (27 rural, 10 urban and 13 urban-rural communes). Results and conclusions. The research made it possible to identify the competitive position of a commune concerning its promotional activity aimed at inhabitants and tourists, taking into account its territorial range. Additionally, differences in using particular promotional tools were revealed and differences concerning the territorial range and segments which the activities undertaken by the communes are aimed at were noted. The calculations showed the correlation between money spent on promotion by the examined units and their general revenue.
2
Publication available in full text mode
Content available

Individual brand of the city or the brand of the city networks – problems of its building in cities in Cittaslow networks

100%
Stanowicka A., Stanowicka A.
Biuletyn KPZK
|
2018
|
issue 272
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.