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1
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Elimination of Negative Character Features as an Element of Building a Positive Image of Physical Education Teacher

100%
Zalech M.
Polish Journal of Sport and Tourism
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2011
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vol. 18
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issue 3
206-209
EN
Introduction. In the era of the development of a number of ways and forms of communication, positive image has become an important medium of information, including teacher-student relationships. One can now recognize it as one of the elements of effective implementation of the mandates of teaching and upbringing. The aim of this study was to determine what physical education teacher's features are most undesirable for senior high school students, and thus negatively affect his image. Material and methods. The study used the method of diagnostic survey, in which the questionnaire technique was used. The data obtained from 763 students of two senior high schools (484 females and 279 males) was analyzed. For statistical evaluation of the data the log-linear analysis method was used. Results.Quick temper and severity were found to be the features that the students found to be most undesirable in the physical education teacher. The choice of such features as: compliant, indulgent, moody and quick tempered was significantly dependent on gender (p<0.05), and such as strict, hesitant and distracted, significantly depended on both gender and grade (p<0.05). The school turned out to be a variable that did not differentiate significantly choices made by students. None of the independent variables conditioned the selection of such features as passive and unreliable. Conclusions. Knowing what features should not characterize a physical education teacher is one of the important elements that should be taken into account in the process of building a positive image of teachers. It can be assumed that the elimination or restriction of the expression of these features contributes significantly to the positive perception of teachers, and it is followed by improved relations with students and increased effectiveness of teaching and educational interactions.
2
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Positive Personality Traits As an Element of Creating the Image of a Physical Education Teacher

88%
Zalech M.
Baltic Journal of Health and Physical Activity
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2011
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vol. 3
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issue 2
121-128
EN
Background: To create a positive image among students, a Physical Education teacher should get to know their expectations and visions. The aim of the work was to identify the most significant positive traits which a Physical Education teacher should possess and to identify relations between variables determining students' choices.Material/Methods: The results obtained from 744 students (471 females and 273 males) from two uppersecondary schools (1st school n=393; 2nd school n=351) were analysed. The research used a diagnostic poll method - questionnaires. Respondents were asked a half-open question and were supposed to indicate three most significant positive features which should characterise a Physical Education teacher. The analysis was made with the use of the log-linear modelling method.Results: The research indicated the most desired features which should characterise a Physical Education teacher. The analysis of relations (p<0.05) between independent variables (school x gender x year) and a dependent variable (selection of a particular characteristic) allowed revealing a second-order interaction for five traits (calm, caring, understanding, trustworthy, having a sense of humour) and a third-order interaction for three personality traits (fair, benevolent and consistent). There did not appear any relations between independent variables and the selection of such personality traits as self-possessed, friendly and being a partner.Conclusions: Features which, according to students, should characterise a Physical Education teacher should serve as foundations for building a positive image or as the basis for modifying the existing one. Moreover, such knowledge of factors influencing the differentiation of the expectations of students may help a current correction of an attitude to them and to strengthen the teacher's authority.
3
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Budowanie wizerunku gabinetów stomatologicznych za pośrednictwem narzędzi public relations

75%
Syrkiewicz-Świtała M., Holecki T., Bryła K.
Annales Academiae Medicae Silesiensis
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2014
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vol. 68
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issue 2
117-128
EN
INTRODUCTION The increase in patient awareness, technological developments and competition which have appeared on the market of medical services, all have led to the need to ensure a good image of health protection institutions. Promotional marketing activities and particularly public relations tools implemented in a planned, systematic way allow one to create a positive image of a medical facility. PR can build mutual, positive relations with the environment. The main aim of this paper is to present the methods and the use of PR tools in the process of building the image of selected dental practices. MATERIALS AND METHODS The questionnaire methodology was an indepth interview. The study was of a qualitative nature. 31 dental offices in the city of Bytom were examined. The results were analysed statistically. RESULTS Three-quarters of the respondents consciously use various PR tools in the process of creating their image. They use a wide range of techniques and ways of interacting with the environment. A quarter of the surveyed offices did not knowingly take such action. CONCLUSIONS The surveyed clinics have organized various activities for patients within PR. They collaborate with multiple entities from the external environment. However, in the offices, PR management is still poorly organized and minimally configured. Dental practices make use of many forms of communication. The most popular medium of communication channel used by dentists is the Internet.
PL
WSTĘP Wzrost świadomości pacjentów, postęp technologiczny, konkurencja, która pojawiła się na rynku usług medycznych, doprowadziły do konieczności zadbania o dobry wizerunek placówek ochrony zdrowia. Promocyjne działania marketingowe, a szczególnie narzędzia public relations (PR) wdrażane w sposób zaplanowany, świadomy i systematyczny pozwalają na kreowanie pozytywnego wizerunku jednostek działalności leczniczej. Za pośrednictwem PR możliwe jest budowanie przez jednostkę medyczną wzajemnych, pozytywnych relacji z jej otoczeniem. Głównym celem pracy jest ukazanie metod i zakresu posługiwania się narzędziami PR w procesie budowania wizerunku w wybranych gabinetach stomatologicznych. MATERIAŁ I METODY W pracy zastosowano metodę kwestionariuszową i wywiad pogłębiony. Badanie miało charakter jakościowy. Przebadano 31 gabinetów stomatologicznych z miasta Bytomia. Wyniki opracowano statystycznie. WYNIKI Trzy czwarte badanych gabinetów stomatologicznych w sposób świadomy wykorzystuje różnorodne narzędzia PR w procesie kreowania swojego wizerunku. Stosują one szeroki wachlarz technik i sposobów komunikowania się z otoczeniem. Jedna czwarta przebadanych gabinetów nie podejmuje takich działań świadomie. WNIOSKI Badane gabinety stomatologiczne organizują dla pacjentów różnorodne działania z zakresu PR oraz współpracują z wieloma podmiotami z otoczenia zewnętrzne-go, jednak zarządzanie PR jest jeszcze słabo zorganizowane i minimalnie ukształtowane. Gabinety stomatologiczne korzystają z licznych form komunikacji. Najpopularniejszym medium i zarazem kanałem komunikacji wykorzystywanym przez gabinety stomatologiczne jest Internet.
4
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Role of landscape in city’s image management

75%
Węgrzynowicz P., Węgrzynowicz P.
Biuletyn KPZK
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2018
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issue 272
5
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Individual brand of the city or the brand of the city networks – problems of its building in cities in Cittaslow networks

75%
Stanowicka A., Stanowicka A.
Biuletyn KPZK
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2018
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issue 272
6

The impact of social media on managing the image of the Polish national football team

75%
Joanna B., Zuzanna K.
Physical Culture and Sport. Studies and Research
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2020
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vol. 87
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issue 1
46-55
7
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The language as a source of knowledge about individual differences

75%
Gorbaniuk O., Ivanova A., Gorbaniuk O., Ivanova A.
Nauka
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2018
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issue 4
8
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Systemic model of the formation of the image of a teacher of higher education

63%
Demchuk T.
Pomiędzy. Polonistyczno-Ukrainoznawcze Studia Naukowe
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2022
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issue 5(2)
41-47
EN
Modeling the image of a teacher of higher education is an integral part of the development of modern pedagogical imageology, which is being formed as an interdisciplinary direction. In our study, we analyzed the modern scientific experience devoted to the study of the image of a teacher of higher education. This made it possible to determine the current state of the views of researchers who worked in this direction. The purpose of the article is to highlight the results of research on the content and structure of the image of a teacher of higher education. Summarizing the views of different authors, we formed a general idea of the content of the category of the image of a teacher of higher education, identified the components of the image of a teacher of higher education, identified general characteristics of the image of a teacher of higher education from different positions, components of the image of a teacher of higher education. This allowed us to define the category of the image of a teacher of higher education and to propose an author’s model of systematic description of the image of a teacher of higher education, which is an attempt to find a connection between the components of the image of a teacher of higher education and the environment in which this image is formed. The general components of this model include: determination of the image of a teacher of higher education (sociopsychological aspect, acmeological aspect, activity aspect); bearer of the image of a teacher of higher education; the context of interaction between the bearer of the image and the recipient of the image of a teacher of higher education; symbolic space formed by the bearer of the image of a teacher of higher education; nature of interaction (subject-subject interaction / subject-object interaction); process, forms, types, means of communication; recipient of the image of a teacher of higher education determination of obtaining and accepting the image of a teacher of higher education (activity aspect, acmeological aspect, socio-psychological aspect). Author’s definitions of these categories are given.
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