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Tourism is a top priority in economic development strategies in Pangandaran District. The tourism industry in Pangandaran carried out along the coastal areas involved society around the site. However, the rapid development of coastal tourism in Pangandaran raises a variety of environmental and social problems that require management strategies. This research is done to draw up directives based on coastal developments in the district of Pangandaran beach tourism by applying Analytic Hierarchy Process (AHP) in the SWOT analysis, which is commonly called as A'WOT. The results showed that the regional government of Pangandaran Regency conceives regional regulations regarding the use of coastal borders based on the resource potential and community participation. Furthermore, they also implement existing laws and regulations by involving the community to optimize supervision on activities that harm tourism. Finally, regional policies or regulations made by the Regional Government of Pangandaran Regency must follow the norms adopted by the local community. It is essential to know that coastal area of Pangandaraan has a unique system and natural system that could be as potential tourism activities.
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