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Emotional attitudes linked to common objects: practical and clinical implications

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Kaczmarek B. L. J., Stencel M., Grzegorczyk M., Marczak I., Pąchalska M.
Acta Neuropsychologica
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2019
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vol. 17(4)
395-405
EN
Studies concerning emotional changes following brain damage neglect the emotional responses that might arise in reaction to the stimuli used in their examination of such patients. Yet those reactions may be quite forceful often provoking feeling of anxiety or panic and dismay. A questionnaire designed to reveal associations and emotional attitudes was presented to 96 extramural students. Four categories of products and the products within those categories were selected. The categories included: sweets; alcohol; transport, and consumer electronics. In addition, 174 participants of various ages and professions produced associations linked to emotionally loaded words. A list of associations and their dominance scores were created. It revealed that transport (4.9) and consumer electronics (5) were given the highest mean scores. Also, the terms car (5.3) and mobile phone (5) aroused the highest levels of emotion. The significance of the emotional attitudes of the participants to objects were determined within particular dimensions that measured likableness, interest, goodness, and attractiveness. The terms beer, chocolate, car and mobile phone were reported to be most acceptable in all four dimensions. The above data suggests that the emotional attitude awakened by a particular object finds its expression in all of the dimensions examined. The studies revealed the significance of primary subconscious affects for creating positive or negative attitudes. This should be taken into account by therapists since objects which evoke a negative affect may trigger a patient’s reluctance to take part in the rehabilitation procedure.
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