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Tourism is one of the largest industries of the global economy. It produces more than $500 billion yearly and it is estimated that by 2011 it will have summated 10% of the global GDP (gross domestic product). More and more national economies are relying on the visiting tourist. Cyprus is one of the countries with a high degree of dependence. Mass tourism has been the driving force behind the economic development and prosperity enjoyed on the island. Although tourism has helped the economy of the country overcome difficult periods, the development of the industry today is being challenged. The mono-lateral development of the touristic product, the rivalry originating from other destinations, the dependence on tour operators, and seasonality made the country devise a strategic plan for the development of tourism. Sustainable development can be reached through the development of special-interest products; sport tourism is included in these as mentioned in the plan conducted by the CTO (Cyprus Sport Organization). In the first part of the paper the author attempts to provide an insight regarding the implications embedded in defining the phenomenon of sport tourism. In the second part, the potential and the need for the development of sport tourism is presented, especially after the incidents happening after 2001, namely terrorist attacks, natural disasters etc., in the international scene and specifically in Cyprus. In the third part, the author provides information regarding past and present tendencies and occurrences in the tourism sector in Cyprus and future prospects of sport tourism.
EN
In the past few decades, sport and tourism, two significant industries, have gone through a phase of rapid development. The relationship between the two fields is becoming more and more recognized by economic actors, policymakers and social scientists as well; nevertheless, there is a question of how widespread active sport tourism is in the different social groups of Hungarian society, and what the perspectives of sport tourism are as a leisure time activity in the future. The objective of the current paper is to answer these questions, based on survey research conducted in a representative sample (n=1027) of the Hungarian adult population. In the first phase of data analysis, the author focused on the following two questions: (1) What percentage of the population is engaged in doing regular physical exercise, and travelling during their holidays? (2) Is there a relationship between doing exercise and travelling? Based on the two dimensions (physical exercise and travelling) four groups could be separated, the in-depth analysis of the groups was carried out in the second phase of the data analysis. During this phase, the following questions were in focus: (1) How can the four groups be characterized concerning their socio-economic status? (2) What leisure activities are characteristic of them? (3) What can be said about the social networks of the members of these groups? (4) How can we characterize their attitudes to healthy lifestyle, and within this, sport? According to the results, the social basis of active sport tourism is not very wide. The majority of the Hungarian population is hindered by worsening living standards and worsening health levels, and by the lack of adequate knowledge about active sport tourism and the positive impact of it on the quality of life. A further problem is that although many people are familiar with the influence of lifestyle on health, and recognize the benefits of exercise in theory, in reality few people are involved in sporting activities, and for many, doing exercise is not a source of pleasure. That is why it is important that the messages referring to the positive impact of regular physical exercise reach the different social groups. In these messages, besides the often stressed health-preserving role, social and recreational aspects of sport as a leisure time activity should also be emphasized.
EN
Considerable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant consumption. Further, few sport event studies are extended beyond a single assessment. This study examines a recurring sport event, the World Universiade Summer Games, that took place in two different countries, Belgrade, Serbia and Bangkok, Thailand. A profile of participants at the 2007 and 2009 Universiades was generated to reveal and compare their consumer behaviour in the host cities and over time. Subjects were queried on-site during selected days of competition (N=441, 2007; N=221, 2009). Findings demonstrate a remarkable consistency in participant characteristics and local spend from 2007 to 2009, though the amount spent per night was considerably less than the average per night spend by other types of tourists in the host countries, suggesting that Universiade athletes are non high-value tourists. Discussion and implications of findings to sport and tourism destination scholars and marketers are presented.
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