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2020
|
vol. 5
|
issue 3
191-205
EN
Aim Smoking among young people is becoming an increasingly serious problem. The solution to the problems related to smoking can be brought about by the constant reconstruction of behavior patterns, a systematic change of customs and cultural patterns, included in the educational anti-smoking programs of Health Promoting Schools. The aim was to evaluate the structure of cigarette smoking, the demographic and environmental factors that determine smoking among young people. Material and methods The study was conducted in five Health Promoting Schools in Tarnow (Junior High School, High School). 663 students from five schools participated in the study, age 13-18. The study has been conducted two Times among the same sample: when the participants started school and in the end of education. The students completed an author`s questionnaire based on the HBSC report. Results Cigarette smoking was declared by 32.0% of the students in the first study (boys – S=1,15; SD=0,36; girls – S=1,12, SD=0,32). In the second study, cigarette smoking was declared by 37.3% (boys – S=1,3, SD=0,36; girls – S=1,18; SD=0,39). Boys have ever smoked significantly more often than girls (1st study – p=0.0131, 2nd study – p=0.0028). There were statistically significantly more people living in rural areas and smoking cigarettes (28.5%) compared to people living in urban areas (19.9%) (p=0.006). During school education, both boys and girls increased the number of cigarettes smoked and the frequency of smoking. Conclusions The health promoting schools surveyed failed to delay and prevent tobacco initiation among adolescents. Effective prophylaxis cannot be implemented also without the support of parents.
EN
Introduction. There has been a trend over the last few years of using specialties of regional cuisine as an independent tourist attraction. The creation of local brands is an important element in the promotion of a given region and it also influences the development of culinary tourism. The aim of the studies conducted was to identify regional dishes - a choice of dishes that could be described as 'brand dishes' and the use of those dishes as tourist attractions in Roztocze. Material and methods. Studies were conducted on a group of students studying tourism and recreation at State Higher School of Vocational Education (PWSZ) in Zamość using a questionnaire. Results. The questionnaire provided an assessment of the levels of knowledge of regional cuisine among Polish and Ukrainian students, identified the most characteristic dishes and selected brand products, and helped to arrive at a suitable method of promotion. Conclusions. Nationality, family customs and selection of local restaurants highly influence knowledge of regional cuisine. Interviewees decided that the most outstanding products from Roztocze were Zwierzyniec beer, and Biłgoraj pie. Regional products should be used as a tourist attraction in Roztocze.
EN
Introduction. Promotion in managing local government units constitutes a significant element of communication with various groups of stakeholders, mainly with inhabitants and tourists. This instrument is playing a more and more significant role in the competition for limited resources. Therefore, its significance for territorial marketing is growing. The aim of the study was to identify the directions and range of promotional activity undertaken by communes taking into account their type and financial resources devoted to fulfilling tasks within this area and to define their competitive position. Material and methods. The research was conducted in compliance with the principles of indirect measurement method and data were collected with the use of a questionnaire. Additionally, statistical methods and the author's own method of “assessing promotional position” of local government units were used. The analysis included results obtained from 50 communes from eastern Poland (27 rural, 10 urban and 13 urban-rural communes). Results and conclusions. The research made it possible to identify the competitive position of a commune concerning its promotional activity aimed at inhabitants and tourists, taking into account its territorial range. Additionally, differences in using particular promotional tools were revealed and differences concerning the territorial range and segments which the activities undertaken by the communes are aimed at were noted. The calculations showed the correlation between money spent on promotion by the examined units and their general revenue.
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