The goal of this paper is to show the relationship between the mass media and professional sport, with special focus on both the positive and negative impact the mass media might have on the development of sport, complete with changes which the mass media trigger in sport as such. In order to do so, the paper employs a range of theories, including the structural-functional theory, symbolic interactionism and, to a certain extent, the theory of social conflict. Several research methods have been used as well, including the inductive and deductive methods, the idiographic and nomothetic methods and an analysis of publications dealing with the subject. The links and interrelations between sport and the mass media are many and multilayered and opinions on them differ greatly. It is not possible to unequivocally decide whether they are good or bad as far as contemporary people and the modern civilisation are concerned. Like most social and cultural phenomena, they certainly can be both. The mass media and sport are two domains which influence each other and each of them has changed because of the other. One could say that nowadays, the mass media and sport form an almost perfect union.
Sociology of sport lacks information on the proper demographic description of athletes who are selected into a national sport talent care program. Therefore, the current study attempted to fill the gap in this area. Research from abroad has demonstrated that whilst sport appears to be a democratic social environment, the initial opportunities are not exactly equal. The majority of elite athletes come from the upper-middle class rather than the lower social classes (Coakley 1997, Eitzen & Sage 1997). The objective of the current study was to identify the social status of young athletes, from the Central School of Sports in Budapest, who took part in a Hungarian government-sponsored national sports talent care program. Another objective of the study was to assess possible changes on the social ladder with time. We were able to address the second issue through the examination of data collected 30 years ago in the same milieu and to compare it - with certain precautions - with a similar dataset obtained in the course of the current work. The interpretation of the data was based on the statistical analysis of the examined periods. The main findings indicate that most athletes in the Central School of Sports come from an upper-middle class social background, but there were some differences in the various types of sport. For example, pentathletes and water polo players come from the most advantaged social class. It appears then, that membership in a given social class is more important than the fair skill-based selection process.