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Athletes as tourists: Consumer Behaviour of Participants at the 2007 and 2009 World Universiade Games

100%
Turco D., Papadimitrou D., Berber S.
Physical Culture and Sport. Studies and Research
|
2011
|
vol. 51
|
issue 1
72-79
EN
Considerable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant consumption. Further, few sport event studies are extended beyond a single assessment. This study examines a recurring sport event, the World Universiade Summer Games, that took place in two different countries, Belgrade, Serbia and Bangkok, Thailand. A profile of participants at the 2007 and 2009 Universiades was generated to reveal and compare their consumer behaviour in the host cities and over time. Subjects were queried on-site during selected days of competition (N=441, 2007; N=221, 2009). Findings demonstrate a remarkable consistency in participant characteristics and local spend from 2007 to 2009, though the amount spent per night was considerably less than the average per night spend by other types of tourists in the host countries, suggesting that Universiade athletes are non high-value tourists. Discussion and implications of findings to sport and tourism destination scholars and marketers are presented.
2

Political Relation among the State and International Sports Organizations: The 2014 FIFA World Cup Event in Brazil

100%
Canan F., Zardo da Silva A. F., Starepravo F. A.
Physical Culture and Sport. Studies and Research
|
2018
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vol. 78
|
issue 1
13-22
3
Content available remote

A Systematic Literature Review on Ambush Marketing in Sport

88%
Piątkowska M., Żyśko J., Gocłowska S.
|
EN
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined number of 21,176 studies published between 1984-2013 in journals, books, and other sources included in analyzed databases, chosen using a meta-keyword: ambush. Analysis of the subject literature on the phenomenon of ambush marketing in sport allows for the classification of the works into three dominating research areas: identification of ambush marketing phenomenon, identification of the influence of ambush marketing practices on consumers, and identification of counter-ambush strategies. This review indicates the need for secondary research in social sciences in a more systematic way and more rigorously than it was done until now.
4

Olympic Games Rio 2016: The Legacy for Coaches

88%
Padrão dos Santos A. L.
Physical Culture and Sport. Studies and Research
|
2019
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vol. 81
|
issue 1
87-98
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