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Mass Media and Professional Sport

100%
Zbigniew D., Krzysztof W. J., Michał L., Julia M., Piotr R.
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EN
The goal of this paper is to show the relationship between the mass media and professional sport, with special focus on both the positive and negative impact the mass media might have on the development of sport, complete with changes which the mass media trigger in sport as such. In order to do so, the paper employs a range of theories, including the structural-functional theory, symbolic interactionism and, to a certain extent, the theory of social conflict. Several research methods have been used as well, including the inductive and deductive methods, the idiographic and nomothetic methods and an analysis of publications dealing with the subject. The links and interrelations between sport and the mass media are many and multilayered and opinions on them differ greatly. It is not possible to unequivocally decide whether they are good or bad as far as contemporary people and the modern civilisation are concerned. Like most social and cultural phenomena, they certainly can be both. The mass media and sport are two domains which influence each other and each of them has changed because of the other. One could say that nowadays, the mass media and sport form an almost perfect union.
2
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Heroes and Villains in Uruguayan Soccer (2010-2014): A discursive Approach

100%
Maneiro C., Marchi W.
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EN
This paper proposes to discuss, through an individual case study of four athletes, the mechanisms used by the Uruguayan sports press in the discursive construction of national soccer heroes and villains in the 2010-2014 period. The article begins with a theoretically founded introduction to the processes of media construction of sports heroes and their importance in the socialization process individuals go through in any given society. Afterwards, a brief case study of the selected athletes is developed in light of this theoretical framework, focusing on the mechanisms used for discursively constructing heroes and their transformations into villains. Finally, the selected cases are summarized, underlying the media atribution of certain values and features considered socially desirable by Uruguayan society.
3
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10 year follow-up study of gender in sports coverage of the US and Spanish online newspapers (2003–2004 vs. 2013–2014)

88%
Frideres J. E., Palao J. M.
Central European Journal of Sport Sciences and Medicine
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2019
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vol. 28
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issue 4
85-96
EN
The purpose of this paper was to assess the evolution of sports coverage regarding gender in online newspapers in two western societies Spain and the United States, in a period of ten years (2004 vs. 2014). A total of 2,951 articles with athletic content from the online newspapers usatoday.com and elmundo.es were analyzed. The variables registered were gender, placement in the newspaper, word count, inclusion of photographs, and the sports disciplines. The results show a significant reduction in sports articles in the two online newspapers for both genders. This reduction resulted in a decrease in the variability of sports articles. Further, there was a significant imbalance in sports news between the two genders. There was a significant reduction in the proportion of sports articles in both online newspapers for women, significantly reducing the accessibility of articles about women’s sports. The gender imbalance was higher in the Spanish newspaper than in the U.S. newspaper. The gender imbalance was higher in the Spanish newspaper than in the U.S. newspaper. Both online newspapers showed an image of sport that is male-orientated, focused on elite-level sport and with an overall low number of sport disciplines.
4
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Sociology of Sport: Conceptual and Topical Issues

75%
Sekot A.
Physical Culture and Sport. Studies and Research
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2009
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vol. 47
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issue 1
11-19
EN
This paper is intended to encourage students and readers in general to think more critically about sports and how they are related to contemporary society. We emphasize socialization impacts of sports as well as increasing process of organization, commercialisation, and globalisation of sports. Sports are social constructions and particularly in a form presented in mass media are an integral part of modern way of life. It carries pleasure as well as sadness for millions of people. Sports are institutionalised competitive activities that involve rigorous physical exertion or the use of relatively complex physical skills by participant motivation, by personal enjoyment and external rewards. Global aspects of contemporary sports are discussed from the point of view of their technological, economical, medial and ideological dimensions.
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