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2017 | 77 | 2 | 370-377
Article title

Paradigm of marketing relations in the market of furniture production

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In the years of independence Uzbekistan has diffused market oriented economy while consumer behavior and analyze consumer’s level of satisfaction has also altered positively on this way. Using a questionnaire survey and in-depth interviews with respondents’ the consumer behavior the study examines the product attribution. Hence, consumers consider important when choosing furniture for household use. The results indicate that Uzbek consumers’ purchasing relations and behavior mainly on the furniture quality, design and the price. Consequently, practical suggestions and recommendations were formulated for industry policy and strategy while making deep analyses as whole.
Physical description
  • Tashkent State University of Economics, Tashkent, Uzbekistan
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