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2016 | 47 | 2 | 164-175
Article title

Investigating the relationship between package components and consumer behavior of Sulfur in Ilam gas refinery

Content
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Languages of publication
EN
Abstracts
EN
This study was done to investigate the effect of packaging components on consumer behavior of sulfur in Ilam's gas refinery. Statistical population of this study was 144 experts and managers of gas Refinery Company of Ilam. By using available simple random sampling, a sample of 105 participants was chosen, based on Cochran method. The aim of present study is practical and the data collection was descriptive and of metrical kind. The questionnaire was used to collect data and to confirm the validity of the questionnaire, experts' ideas were applied and SPSS software was used to assess its reliability. Cronbach Alpha of the packaging component questionnaire was more than 0.7, indicating high reliability. To analyze data, SPSS and single sample T-test were used. The results suggest that packaging components (size, form, shape, material, color, and trademark) have a significant effect on consumer behaviors of Sulfur products.
Year
Volume
47
Issue
2
Pages
164-175
Physical description
Contributors
  • Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
References
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-f75b62da-fba8-4000-99e3-96956edab1f4
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