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2016 | 46 | 260-275
Article title

A communicative approach in development of tourism; investigating the effects of the degree of sense of security in the development of tourism in the city of Bandar Abbas

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Security as one of the human's critical needs assumes importance. Security lays the ground for development in various economic, social and cultural dimensions; for this, it is of high significance to measure it. The goal of the current research was to assess sense of security and its role in the expansion of tourism with emphasis on communicative planning components in coastal cities. The research methodology used in this paper was a case study and the information gathering method was document based and it fell in survey types. In document based method, domestic and foreign credible books and researches were applied and in the survey type method, too the tool of questionnaire has been used for gathering information. The statistical population in this research consisted of all tourists who had travelled to the city of Bandar Abbas with some economic, social, political, scientific, and cultural and entertainment aims. The number of 384 tourists was selected as the sample. While analyzing data, T test statistical tests were used for examining the research hypotheses. The result arising from the examination of the research's questions and hypotheses revealed that current tourists in the city of Bandar Abbas enjoy a favorable level as to the sense of security and in comparison between female and male tourists; the latter enjoys higher average of sense of security. Of among the eight hypotheses raised in the research, sense of security of tourists is not only significantly related with age and educational degree while it has a significant relationship with other variables including, the presence of tourists in the city, later travels to the city, choosing of the place of tourism, sense of satisfaction with the travel, gender and income. This is indicative of the fact that the more sense of security increases among tourists, and the more this issue circulates among them, the more tourists' presence and their tendency to reside in the city and even their later travels to the city of Bandar Abbas will increase, because security is found to be the most fundamental factor for tourism development in each city and region that aims to conforms with the features of superior regions within the tourism industry. Development of the tourism industry in each city, though is a product of appropriate security conditions, this means stability of security of that particular in that region.
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  • Department of Regional Development Planning, Allameh Tabataba’i University, Tehran, Iran
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