Business plan of the company of repair and maintenance outboards and boats – “Technoservice”
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This paper describes the results of research done on the enterprise from the outboards’ motor market. We examined the relationships between the strategy of this enterprise and its environment in Far East region. This is the first research using such a sample of outboards’ motor firms. A research model was created which allowed us to analyze the impact of independent variables (environmental factors) on the dependent variables (strategy), it means strategies implemented by this company. The research model used in this study, describing the functioning of enterprise on the Far East market. The research is also important because it recognizes the influence of macro environment represented by DEEPLIST factors on the choose of the best strategy of development for this kind of firm’s activity. The 21st century business environment has become changeable, so the development strategy of enterprises has changed to be more adaptive to this environment. The business environment is also focusing more on environmental and ecological factors so that, nowadays, this environmental factors play a key role in the sustainability of a strategy.
- Faculty of Agriculture Graduate School of Science and Technology, Niigata University, 8050 Ikarashi 2-no-cho, Nishi-ku, Niigata, 950-2181, Japan
- Faculty of Production Engineering, Warsaw University of Life Sciences, 166 Nowoursynowska Str., Warsaw, Poland
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