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2018 | 112 | 85-95
Article title

The influence of the trends in consumers’ food behavior contributing to the formulation of marketing strategies for food companies

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EN
Abstracts
EN
The aim of this article is to identify and discuss the most important trends in consumers’ nutritional behaviour that contribute to the formulation of marketing strategies for food companies. The globalization, servicisation, virtualization, ecologisation and rationalization of consumption have been described as selected examples of new trends in consumers’ behaviour. Across the studies covered by this paper it has been found that the creation of new innovative food products and services, the development of regional brands and pro-ecological products which are on line with utility and quality based on safety for health and for the natural environment are some examples of marketing strategies of food companies.
Year
Volume
112
Pages
85-95
Physical description
Contributors
  • Faculty of Informatics and Communication, University of Economics in Katowice, Poland
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-beddb139-3d35-4c2f-b260-cad86600a436
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