Wooden furniture industries contribute significantly to a country's economic development. However, given the weaknesses in human resources, absence of advanced technologies and marketing capacity in Nigeria, the wooden furniture sector remains less than optimal. This study, therefore, assessed public’s perception of locally made wooden furniture to recommend strategies to improve the sector and promote sustainable forestry. There are five urban local government areas in Ibadan Metropolis. Two urban local government areas were purposively selected based on the concentration of corporate bodies, local furniture producers, marketers of imported furniture. Random sampling was used to select twenty-five corporate bodies, furniture producers, marketers of imported furniture and fifty individual users in each urban local government area. Structured questionnaires were administered to a total of 250 respondents. Data were analyzed using descriptive statistics and Likert scales. All furniture producers (100%) use wood and supplement their production with plywood (46%), particleboards (22%), HDF (26%) and MDF (26%). Milicia elcelsa, Gmelina arborea, Khaya ivorensis and Tectona grandis were the most common tree species used by furniture producers. Individual users (81.0%) and corporate users (20.0%) stated that only locally made furniture is used in their homes and organizations respectively. Thirty-six percent of corporate users and 58.0% of marketers claimed both locally made and foreign furniture are used and sold respectively. Marketers (100%), individual users (82.0%) and corporate users (86.0%) agreed that the appearance of foreign furniture influenced consumers’ choice; marketers (76%), individual users (54%) and corporate users (80%) agreed that customers believed that the manufacturing quality of foreign furniture is the best, thus, the reason for their choice. Wood is a major raw material used in furniture production. To promote sustainable forestry; respondents should engage in forest plantation development. The government should subsidize modern processing equipment so that locally made furniture can be of the best quality.