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2017 | 72 | 392-397
Article title

Marketing in manufacturing company

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Activity of manufacturing companies is based on managing the resources and relations with contractors and customers. In this last case marketing is important. Without the respectively selected marketing instruments and elaborated schemes and standards of conduct, companies would not have a chance for survival in the market economy. Production of goods is not done with the sole purpose of gaining company’s profits, but it is simultaneously oriented on satisfaction of customers needs, and according to this one cannot exist without another. The purpose of this papers is rationalization of knowledge about marketing in manufacturing companies in the field of sustained growth [1].
Physical description
  • Faculty of Management, Czestochowa University of Technology, 19 B Armii Krajowej Str., 42-200 Czestochowa, Poland
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