PL EN


Preferences help
enabled [disable] Abstract
Number of results
2017 | 72 | 392-397
Article title

Marketing in manufacturing company

Authors
Content
Title variants
Languages of publication
EN
Abstracts
EN
Activity of manufacturing companies is based on managing the resources and relations with contractors and customers. In this last case marketing is important. Without the respectively selected marketing instruments and elaborated schemes and standards of conduct, companies would not have a chance for survival in the market economy. Production of goods is not done with the sole purpose of gaining company’s profits, but it is simultaneously oriented on satisfaction of customers needs, and according to this one cannot exist without another. The purpose of this papers is rationalization of knowledge about marketing in manufacturing companies in the field of sustained growth [1].
Publisher

Year
Volume
72
Pages
392-397
Physical description
Contributors
  • Faculty of Management, Czestochowa University of Technology, 19 B Armii Krajowej Str., 42-200 Czestochowa, Poland
References
  • [1] Hopwood, Bill, Mary Mellor, and Geoff O'Brien. Sustainable development: mapping different approaches. Sustainable development 13.1 (2005) 38-52
  • [2] Smit, Barry, and Olga Pilifosova. Adaptation to climate change in the context of sustainable development and equity. Sustainable Development 8.9 (2003) 9
  • [3] [3] Dempsey, Nicola, et al. The social dimension of sustainable development: Defining urban social sustainability. Sustainable development 19.5 (2011) 289-300
  • [4] Elkington, John. Towards the sustainable corporation: Win-win-win business strategies for sustainable development. California management review 36.2 (1994) 90-100
  • [5] Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services marketing: Integrating customer focus across the firm. (2006).
  • [6] Kotler, Philip. Marketing for nonprofit organizations. Prentice-Hall, 1982.
  • [7] Andreasen, Alan R. Marketing social change. Jossey-Bass, 1995.
  • [8] Morgan, Robert M., and Shelby D. Hunt. The commitment-trust theory of relationship marketing. The journal of marketing (1994) 20-38
  • [9] Vargo, Stephen L., and Robert F. Lusch. Evolving to a new dominant logic for marketing. Journal of marketing 68.1 (2004) 1-17
  • [10] Hoffman, Donna L., and Thomas P. Novak. Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing (1996) 50-68
  • [11] Kotler, Philip, and Gary Armstrong. Principles of marketing. Pearson education, 2010.
  • [12] Andreasen, Alan R., Philip Kotler, and David Parker. Strategic marketing for nonprofit organizations. Upper Saddle River, NJ: Prentice Hall, 2003.
  • [13] Hutt, Michael D., and Thomas W. Speh. & Edition: Business Marketing Management. South-Western Publishing Company, 2005.
  • [14] Webster Jr., Frederick E. The changing role of marketing in the corporation. The Journal of Marketing (1992) 1-17
  • [15] Wojtaszek H., Selected aspects of innovative notivation. World Scientific News, 44 (2016) 1-12
  • [16] Berry, Leonard L. Services marketing is different. Business 30.3 (1980) 24-29
  • [17] Hoffman, K. Douglas, and John EG Bateson. Essentials of services marketing: Concepts, strategies and cases. South-Western Pub, 2001.
  • [18] Kotler, Philip, and Gerald Zaltman. Social marketing: an approach to planned social change. The Journal of Marketing (1971) 3-12
  • [19] Miciuła, I. The Measurement of Human Capital Methods. Folia Oeconomica Stetinensia, 16(1) (2016) 37-49
Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-a8d64359-9354-494e-b478-66e64541ce64
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.