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2017 | 78 | 277-283
Article title

Managing the company’s distribution system

Content
Title variants
Languages of publication
EN
Abstracts
EN
The effective distribution system plays an important role in a company, it means chances for success for a company and for maximized profit. Current company practices demonstrate that company’s distribution system management is conducted separately, with means of the departments of logistics and marketing. This article pertains to the company’s distribution system. The essence and functions of distribution are defined in the beginning. Then, distribution channels used in a company are described in detail. Finally, distribution strategies are described in detail.
Year
Volume
78
Pages
277-283
Physical description
Contributors
author
  • Faculty of Management, Czestochowa University of Technology, 49 Dąbrowskiego Str., 42-200 Czestochowa, Poland
  • Faculty of Management, Czestochowa University of Technology, 49 Dąbrowskiego Str., 42-200 Czestochowa, Poland
References
  • [1] Altkom J., Podstawy marketingu, Instytut marketingu, Kraków 2004, p. 226
  • [2] Bannock, G., Baxter, R.E., Davis, E., The Penguin Dictionary of Economics, London: Penguin Books, 2010.
  • [3] Czubała, Dystrybucja produktów, Polskie Wydawnictwo Ekonomiczne S.A., Warsaw 2001, p. 34
  • [4] Gołembska E. , Kompendium wiedzy o logistyce, PWN, Warsaw, 2010, pp. 223-224
  • [5] Kovacs G. Y., Kot S., New Logistics and Production Trends as the Effect of Global Economy Changes. Polish Journal of Management Studies Vol. 14, (2016) 115-126
  • [6] Kruk H., Marketing, PWE, Warsaw 2012, p. 181
  • [7] Michalski E., Marketing. Podręcznik akademicki, PWN, Warsaw 2003, pp. 206-208
  • [8] Pfohl Ch., Logistic systeme, Springer Verlag, Berlin, 2010
  • [9] Pisz I., Sęk T., Zielecki W., Logistyka w przedsiębiorstwie, PWE, Warsaw 2013, pp. 144-145
  • [10] Rutkowski K., Logistyka dystrybucji, PWE, Warsaw 2005, p. 17.
  • [11] Weber J., Kummer S., Logistik-management, Schaffer-Poeschel Verlag, Stuttgart 2000
Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-a6019281-d11a-45c1-87ec-512eab8e8b91
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