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2015 | 11 | 81-91
Article title

Some aspects of the geographical view of the production of healthy food - Good from Montenegro with reference to creating a brand: Case of the region Polimlje-Ibar

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EN
Abstracts
EN
Great importance in the modern world presents brand. Many companies, including from the territory of region Polimlje-Ibar "Gradina Company" Ltd. – Rožaje and "Meat-traffic" Ltd. strive to create the a unique branding order to attract consumers and surpassed competition and survive in the domestic and international markets. Companies are becoming aware to the brand should become most precious thing in their offer. Successfully placement and expansion of the brand brings additional consumer loyalty and growth profits. Developers and promoters of the concept, which is called Mass Customization, are carefully studying the new needs and demands of a large target group of consumers, came to an understandable conclusion that mass production and manufacturing should look for an alternative. One the most famous and developed areas of this project is the so-called organic ("healthy") food.
Year
Volume
11
Pages
81-91
Physical description
References
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Document Type
article
Publication order reference
YADDA identifier
bwmeta1.element.psjd-9d5da7d4-d0d5-4c18-8e9c-774f36c8aeda
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