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2015 | 7 | 136-159
Article title

Language management in international business. Implementation of strategies to bridge linguistic and cultural barriers

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EN
Abstracts
EN
Good communication is indispensible when doing business in the 21st Century. It is connected to the fact that most corporations operate worldwide. Multinational companies can encounter many problems when maintaining its global coordination. They often face linguistic and cultural differences. Undermining language management significance has a direct impact on businesses. All multinational companies need to apply solutions to the problem of language barriers and their communication weaknesses. Although there is a wide-range of different strategies that can be adopted by corporations to enhance business performance on the global market, many companies are not fully aware and consider those strategies unimportant.
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Year
Volume
7
Pages
136-159
Physical description
Contributors
  • Department of English Language, Poznan College of Modern Language, 59 Św. Marcin Street, 61-806 Poznan, Poland, kamila.grzeszczyk@interia.pl
References
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-8eacc6e4-2bb8-4f9c-895f-ae40250a3df5
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