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2017 | 67 | 2 | 189-200
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Travel blogs and perceived destination image: theoretical background

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Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
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  • LARET, National School of Business, Agadir, 80000, Morocco
  • LARET, National School of Business, Agadir, 80000, Morocco
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