Preferences help
enabled [disable] Abstract
Number of results
2016 | 55 | 63-76
Article title

Journalists’ Perception of News Commercialization and its implication on Media Credibility in Nigeria

Title variants
Languages of publication
This study investigates the perception of journalists in Nigeria on news commercialization and media credibility with special reference to Journalists in Jalingo Metropolis. The quantitative survey design was used. The population comprised of Journalists in Jalingo Metropolis which are about 293. The researchers employed Taro Yame’s formula to sample size out 75 Journalists which formed the sample frame. Questionnaire was used as the instrument for data collection. The questionnaires were administered among 75 Journalists in Jalingo Metropolis registered under NUJ who were purposively selected on the basis of on-the-job experience. All the questionnaires distributed were duly filled and retrieved by the researchers. Data gathered were presented using tables while frequency counts and simple percentages were used for analysis and interpretation. Findings revealed News commercialization affects objectivity and balance in reporting. The study further revealed that poor remuneration, personal greed and corruption are some of the reasons why news commercialization strives. Some of the recommendations proffered for reversing this trend are: Media professional bodies should be serious in maintaining ethics in the media industry by sanctioning defaulting journalists to ensure that journalism practitioners adhere to laid down codes of practice, sound education and professional training of journalists should be provided this will serve as a good antidote for solving the problem of news commercialization.
Physical description
  • Department of Mass Communication, Faculty of Arts and Social Sciences, Taraba State University, Jalingo, P.M.B 1157, Nigeria
  • [1] Asemah, E.S. (2011). Principles and Practice of Mass Communication. Jos: Great Future Press.
  • [2] Asogwa, C.E and Asemah, E.S (2012). News Communication, Objective Journalism Practice and the Sustenance of Democracy in Nigeria. Journal of Higher Education of Social Science.
  • [3] Azeez, A.L (2009). The Effect of Commercial Pressures on News Organizations in African, Journal of Arts and Cultural Studies 2(1), 85-90.
  • [4] Bello, S and Adejola A., (2010). Social and professional implications of ‘brown envelope syndrome’ (BES) among journalists in Abeokuta, Ogun state, Nigeria. Journal of Media Studies
  • [5] Chioma P. E. (2013). News Commercialization in Nigeria: Undermining Issues in Public Interest for Financial Gains. International Journal of Innovation research and Development.
  • [6] Ekeanyanwu, N. T. and Obianigwe, N. O. (2012). The Nigerian Press, Brown Envelope Syndrome (BES) and Media Professionalism: The Missing Link. Journalism and Mass Communication, 2(4), 514-529.
  • [7] Ekerikevwe, S. A. (2009). Manifestation of corruption among journalists in Nigeria. Makurdi Journal of Communication Research, 1(1), 14-23
  • [8] Idowu, L. (2001). News in the Public Interest in Watching the Watchdogs. Edited by Idowu L. Lagos: Diamond Publicationa Ltd.
  • [9] Kenneth T.A & Odorume A. (2015). Commercialization of News Content In Nigerian Broadcast Media Industry. Mgbakoigba, Journal of African Studies 5(1).
  • [10] Lwanga, M.J (2002). The Impact of Media Commercialization: A study of Radio Uganda. M.A Thesis submitted to Rhodes University January, 2002.
  • [11] McManus, J.H (2009). The Commercialization of News. In The Handbook of Journalism. Edited by Wah, K. Jorgensen: Hanitzsch Thomas.
  • [12] Natonal Broadcasting Commission (2010). Nigeria Broadcasting Code; 5th draft. Nigeria: National Broadcasting Commission.
  • [13] Okigbo, C. (1997). Broadcast Media Responsibilities and the Audience Measurement. Deregulation of Broadcasting in Africa. Lagos: NBC
  • [14] Okunna, S. (1999). Introduction to Mass Communication. Enugu: New Generation Books.
  • [15] Onoja, I. (2009). The Impact of Commercialization on News Selection by Three Broadcast Station in Nigeria, in MAJASS, vol. 7
  • [16] Papathanassopoulos, S. (2001). Media Commercialisation and Journalism in Greece in European Journal of Communication 16(4): 505-521, (Retrieved from htt:// hess.article. September 10, 2013).
  • [17] Suntai D I., & Vakkai F. D (2014). Media and Ethical Issues in Photo-Journalism . Journal of Research on Humanities and Social Sciences 4(4)
Document Type
Publication order reference
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.