PL EN


Preferences help
enabled [disable] Abstract
Number of results
2017 | 72 | 628-636
Article title

Principles of marketing management of a modern enterprise

Content
Title variants
Languages of publication
EN
Abstracts
EN
The essence of the category of "principle" was analyzed and principles of marketing management in groups of value-oriented, conceptual-regulatory, tactical analysis and design were systemized. The complex of marketing management principles for enterprise activity in modern conditions was formulated. This complex included the following: social and ethical management, permanent increase of marketing direction of the management and staff activity, flexible management, regular research of activity factors, functioning on the basis of strategic plans, coordination of multi-level objectives, balancing the objective and subjective quality of products / services and rapid development of enterprise informatization.
Publisher

Year
Volume
72
Pages
628-636
Physical description
Contributors
  • National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine
References
  • [1] L. Alekseyenko, V. Alekseenko, A. Jurkiewicz, Economic Dictionary, banking, stock market (Ukrainian-English-Russian Dictionary, Kyiv, Maximum; Ternopil: Economic thought, (2000), 592, 467-469.
  • [2] G. Assel, Marketing: principles and Strategy, Moscow, T. XII, (2001), 804: 29-38.
  • [3] D. Dzhobber, Principles and Practice of Marketing, Moscow: Williams, (2000), 688: 351-356.
  • [4] G. Huley, J. Saunders, N. Pirsy, Marketynhovaya Strategy and Konkurentnoye Positionirovaniye, Dnepropetrovsk: Balance Business Books, (2005), 800: 693-704.
  • [5] B. Konoplitskyy, G. Filin, Economic Dictionary. Glossary and terminology Dictionary, Kyiv, KNT, (2007), 580: 452-457.
  • [6] F. Kotler, J. Kaslione, Haotyka: management and marketing in an era of turbulence, Kyiv: Himdzhest, PLASKE, (2009), 208: 163-184.
  • [7] G. Myntsberh, J. B. Kuynn, S. Hoshal, Stratehycheskyy process, Sankt-Peterburg: Peter, (2001), 688: 391-405.
  • [8] Politeconomy. Glossary. Economic theory, [online] : [cit. 12.11.2016], Access: http://pidruchniki.com/19311113/politekonomiya/terminologichniy_slovnik_ekonomichna_teoriya
  • [9] V. Tkachuk, Bank Marketing, Ternopil: Synthesis-polygraph, (2006), 225: 68-81.
  • [10] L. Shulgina, M. Tkeshelashvili, Marketing management of tourist enterprises, Kyiv-Ternopil: Aston, (2011), 296: 181-188.
  • [11] Philosophical Dictionary, [online]: [cit. 14.11.2016], Access: http://5ka.at.ua/load/filosofija/filosofskij_slovnik_slovnik/66-1-0-9370.
  • [12] T. Zajac, I. Tarpolov, A. Pylypenko, Marketing management in the enterprise, Donetsk: Yugo-Vostok, Ltd, (2006), 253: 79-92.
  • [13] J. Beale, Marketing principles, [online]: [cit. 16.12.2016], (2006), Access: http://www.jazardezign.com/articles/marketing_principles.html
  • [14] T. Cohn, Four principles of marketing, [online]: [cit. 28.10.2016], (2004), Access: http://www.marketingprinciples.com/principles-of-marketing/
Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-80805954-af88-4801-bb90-c8346d1e0c22
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.