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2015 | 12 | 27-40
Article title

A Survey of Sustainable Business Development from the View of Consumer and Consumer Alienation in Iran Khodro Company in Tehran

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The present study evaluated business sustainable development form the view of consumers and consumer alienation in Iran Khodro in Tehran. A questionnaire was applied in the study. The study population was Tehrani consumers of Iran Khordo Company as more than 1 million people. Convenient sampling method was used as data collection was from the entire population and it was not economical. The required data were obtained of statistical sample. By convenient sampling, the questionnaires were distributed among 384 Tehran consumers in Iran Khordo Company. The statistical findings showed that gender, marital status, education and age had no influence on consumers’ perception of business sustainable development in Iran Khodro company but the monthly income and job content were effective. The results showed that none of demographic factors had impact on consumer alienation in Iran Khodro Company.

Physical description
  • Faculty of Management and Accounting, Farabi Campus, University of Tehran, Tehran, Iran
  • Faculty of Management and Accounting, Farabi Campus, University of Tehran, Tehran, Iran,
  • Faculty of Management and Accounting, Farabi Campus, University of Tehran, Tehran, Iran
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