EN
The cashless and recent Naira redesign policy in Nigeria caused untold hardship to the people due to scarcity of the banknotes, as the CBN was unable to meet the peoples’ demand. This led to a cash crisis in the rural and urban areas of the country, with long queues at banks and ATMs. The development triggered frustration and climaxed into grievance protests among bank users. In view of these, a survey was conducted to analyze the impacts of this policy on horticultural crop business in Kano State, Nigeria. Using a multi-stage sampling technique, data from 160 respondents were collected through structured interviews and on-site assessments to ensure a comprehensive understanding of the policy's impact on the people, while the sampling technique ensured that both urban and rural horticultural activities were represented. Findings revealed that ornamental gardens in the urban areas benefited from market advantages, while rural fruit orchards faced significant challenges due to the policy changes. Horticultural crops had markets not only within but also outside the state, and the neighbouring and other foreign countries. The transition from cash-based to cashless transactions led to significant disruptions in horticultural supply chains, with noticeable declines in distribution efficiency. This gross deficit undermined its contributions to economic growth, with key issues recognized as low managerial skills, lack of access to modern technology, poor funding and deplorable business environment. Massive campaigns on the necessity of the cashless policy amidst the current global context, the need to strengthen the performance of the SMEs with enhanced business environment, improvement in financial inclusion, and increasing access to modern technology were reccommended as sustsainable insulators in future policy-induced or natural calamities.