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2017 | 80 | 77-87
Article title

Modern sales channel on the example of Eurocash Group - organizational and legal approach

Content
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Languages of publication
EN
Abstracts
EN
The aim of the study was to present the organizational and legal conditions of the Eurocash Group, the market leader in wholesale distribution of FMCG products which also widely operates in retail sales, mainly in the partner and franchise system. The scope of the discussion covered the specificity of retail and wholesale trade and the organizational and legal structure. The paper presents individual sales formats included in the Eurocash Group, i.e. Cash & Carry stores, retail stores, the so-called area of active and specialized distribution. The functioning of modern trade refers to an innovative approach in terms of organizational and legal forms, including operating within capital groups and development through franchise. This allows the complementarity of individual store formats, guaranteeing retail and institutional customers a comprehensive realization of purchase orders.
Year
Volume
80
Pages
77-87
Physical description
Contributors
  • Department of Organization and Consumption Economics, Faculty of Human Nutrition and Consumer Sciences, Warsaw University of Life Sciences, 166 Nowoursynowska Str., 02-787 Warsaw, Poland
  • Department of Organization and Consumption Economics, Faculty of Human Nutrition and Consumer Sciences, Warsaw University of Life Sciences, 166 Nowoursynowska Str., 02-787 Warsaw, Poland
  • Faculty of Law and Administration, Warsaw University, 26/28 Krakowskie Przedmiescie Str., 00-927 Warsaw, Poland
References
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-44e02bcd-b21a-4968-841d-5b5c39d7f3bb
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