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2016 | 30 | 89-102
Article title

Art of Impression Management on Social Media

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Impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction. The paper deals with the art of impression management on social media particularly on Facebook regarding the Erving Goffman’s conceptual framework. Before the cyber space there was face to face interaction (ritual based interaction). The ritual based interaction has changed now -a -days through cyber space. Electronic communication has established a new range of frames of interaction with a developing etiquette. Although apparently more limited and less rich than interactions in which participants are physically present, it also provide new problems and new opportunities in the presentation of self. It is evident that communication via social media will become more and more human communication to the extent that there is more to it than just efficiently passing information to each other. Much of Goffman’s interest is in his analysis of the depth and richness of everyday interaction. This depth and richness is perhaps not apparent in internet interaction but the problem of establishing and maintaining acceptable self remains, and there is a range of expressive resources available for this end.
Physical description
  • Department of Sociology and Anthropology, Green University of Bangladesh, Begum Rokeya Sarani, Dhaka, Bangladesh
  • [1] Constance Fischer; Stanley Brodsky (1978). Client Participation in Human Services: The Prometheus Principle. Transaction Publishers. p. 114.ISBN 087855131X.
  • [2] Erving Goffman (1981). Forms of talk. University of Pennsylvania Press. p. 5. ISBN 978-0-8122-1112-2. Retrieved 29 May 2013.
  • [3] Erving Goffman (1981). Forms of talk. University of Pennsylvania Press. p. 3. ISBN 978-0-8122-1112-2. Retrieved 29 May 2013.
  • [4] Goffman, Erving (1959). The Presentation of Self in Everyday Life. Anchor Books.
  • [5] Winkin, Y., & Leeds-Hurwitz, W. (2013). Erving Goffman: A critical introduction to media and communication theory. New York: Peter Lang.
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