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2018 | 105 | 182-196
Article title

An Investigative Study of Modest Fashion: The case of the Western and Central Provinces of Sri Lanka

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EN
Abstracts
EN
A fashion trend is emerging in Islamic culture based on the concept of modest fashion all over the world. Significant brands of the Western fashion world have already launched their Hijab and Abaya lines. The objective of the present research is to investigate the important factors of modest fashion in the Islamic culture and to detect the future world fashion trends of Islamic fashion and then to appliance the concept of modesty to the fashion market of Sri Lanka. This investigative study is based on the qualitative and questionnaire-based methods. The study is confined to questionnaires which were distributed among a sample of 150 Muslim women with diverse backgrounds to gather data and statistics around Colombo and Kandy. Secondary data were collected from books, articles, web sites and visual data such as pictures and photographs which facilitated to forward a successful research. Examination of the influence of culture on Muslim women’s dress etiquettes led to understand what Muslim women expect from their dress and led to identify potential opportunities in the contemporary market of modest fashion.
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Year
Volume
105
Pages
182-196
Physical description
Contributors
  • Department of Textile and Clothing Technology, Faculty of Engineering, University of Moratuwa, Moratuwa 10400, Sri Lanka
  • Department of Textile and Clothing Technology, Faculty of Engineering, University of Moratuwa, Moratuwa 10400, Sri Lanka
References
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  • [2] Sandıkcı, Ö., and G. Ger. 2007. Constructing and Representing the Islamic Consumer in Turkey. Fashion Theory 11(2): 189–210.
  • [3] Anna-Mari Almila (2016). Fashion, Anti-Fashion, Non-Fashion and Symbolic Capital: The Uses of Dress among Muslim Minorities in Finland, Fashion Theory, 20(1), 81-102. DOI: 10.1080/1362704X.2015.1078136
  • [4] Richard T. Antoun, (1968). On the Modesty of Women in Arab Muslim Villages: A Study in the Accommodation of Traditions’, American Anthropologist, 70, 671-697.
  • [5] Reina Lewis (2015). Uncovering Modesty: Dejabis and Dewigies Expanding the Parameters of the Modest Fashion Blogosphere, Fashion Theory, 19: 2, 243-269
  • [6] Asifa Siraj (2011) Meanings of modesty and the hijab amongst Muslim women in Glasgow, Scotland. Gender, Place & Culture: A Journal of Feminist Geography, 18: 6, 716-731
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  • [9] Lewis, Reina. 2013a. Fashion Forward and Faith-tastic! Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries. In Reina Lewis (ed.) Modest Fashion: Styling Bodies, Mediating Faith, pp. 41–66. London: I. B. Tauris.
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  • [15] Anna J. Secor (2002). The Veil and Urban Space ins Istanbul: Women's dress, mobility and Islamic knowledge. Gender, Place & Culture: A Journal of Feminist Geography, 9:1, 5-22, DOI: 10.1080/09663690120115010
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  • [17] Amy Adamczyk, Brittany E. Hayes (2012). Religion and Sexual Behaviors: Understanding the Influence of Islamic Cultures and Religious Affiliation for Explaining Sex Outside of Marriage. American Sociological Review 77(5), 723–746
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-38b8b587-dada-45f6-8a99-a45cadbdd208
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