Preferences help
enabled [disable] Abstract
Number of results
2018 | 105 | 182-196
Article title

An Investigative Study of Modest Fashion: The case of the Western and Central Provinces of Sri Lanka

Title variants
Languages of publication
A fashion trend is emerging in Islamic culture based on the concept of modest fashion all over the world. Significant brands of the Western fashion world have already launched their Hijab and Abaya lines. The objective of the present research is to investigate the important factors of modest fashion in the Islamic culture and to detect the future world fashion trends of Islamic fashion and then to appliance the concept of modesty to the fashion market of Sri Lanka. This investigative study is based on the qualitative and questionnaire-based methods. The study is confined to questionnaires which were distributed among a sample of 150 Muslim women with diverse backgrounds to gather data and statistics around Colombo and Kandy. Secondary data were collected from books, articles, web sites and visual data such as pictures and photographs which facilitated to forward a successful research. Examination of the influence of culture on Muslim women’s dress etiquettes led to understand what Muslim women expect from their dress and led to identify potential opportunities in the contemporary market of modest fashion.
Physical description
  • Department of Textile and Clothing Technology, Faculty of Engineering, University of Moratuwa, Moratuwa 10400, Sri Lanka
  • Department of Textile and Clothing Technology, Faculty of Engineering, University of Moratuwa, Moratuwa 10400, Sri Lanka
  • [1] Akou, H. M. 2007. Building a New ‘World Fashion’: Islamic Dress in the Twenty-first Century. Fashion Theory 11(4): 403–421.
  • [2] Sandıkcı, Ö., and G. Ger. 2007. Constructing and Representing the Islamic Consumer in Turkey. Fashion Theory 11(2): 189–210.
  • [3] Anna-Mari Almila (2016). Fashion, Anti-Fashion, Non-Fashion and Symbolic Capital: The Uses of Dress among Muslim Minorities in Finland, Fashion Theory, 20(1), 81-102. DOI: 10.1080/1362704X.2015.1078136
  • [4] Richard T. Antoun, (1968). On the Modesty of Women in Arab Muslim Villages: A Study in the Accommodation of Traditions’, American Anthropologist, 70, 671-697.
  • [5] Reina Lewis (2015). Uncovering Modesty: Dejabis and Dewigies Expanding the Parameters of the Modest Fashion Blogosphere, Fashion Theory, 19: 2, 243-269
  • [6] Asifa Siraj (2011) Meanings of modesty and the hijab amongst Muslim women in Glasgow, Scotland. Gender, Place & Culture: A Journal of Feminist Geography, 18: 6, 716-731
  • [7] Reina Lewis (2007). Veils and Sales: Muslims and the Spaces of Postcolonial Fashion Retail, Fashion Theory, 11: 4, 423-441
  • [8] Özlem Sandıkcı (2018). Religion and the marketplace: constructing the ‘new’ Muslim consumer. Religion, 48(3), 453-473.
  • [9] Lewis, Reina. 2013a. Fashion Forward and Faith-tastic! Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries. In Reina Lewis (ed.) Modest Fashion: Styling Bodies, Mediating Faith, pp. 41–66. London: I. B. Tauris.
  • [10] Ammerman, Nancy T. 2007. Introduction: Everyday Religion: Observing Modern Religious Lives. In Nancy T. Ammerman (ed.) Everyday Religion: Observing Modern Religious Lives, pp. 3–18. Oxford and New York: Oxford University Press.
  • [11] Fajer Saleh Al-Mutawa (2013). Consumer-Generated Representations: Muslim Women Recreating Western Luxury Fashion Brand Meaning through Consumption. Psychology and Marketing, Vol. 30(3): 236–246 (March 2013)
  • [12] Tracy Taylor & Kristine Toohey (2001). Behind the Veil: Exploring the Recreation Needs of Muslim Women. Leisure/Loisir, 26: 1-2, 85-105, DOI:10.1080/14927713.2001.9649930
  • [13] El-Sayed, T. (1997). Education for leisure in the light of Islamic education. World Leisure & Recreation, 39(2), 17-22.
  • [14] Debra Reece (1996). Covering and communication: The symbolism of dress among Muslim women, Howard Journal of Communications, 7: 1, 35-52, DOI: 10.1080/10646179609361712
  • [15] Anna J. Secor (2002). The Veil and Urban Space ins Istanbul: Women's dress, mobility and Islamic knowledge. Gender, Place & Culture: A Journal of Feminist Geography, 9:1, 5-22, DOI: 10.1080/09663690120115010
  • [16] Lise Nelson (1999) Bodies (and Spaces) do Matter: The limits of performativity. Gender, Place & Culture: A Journal of Feminist Geography, 6: 4, 331-353
  • [17] Amy Adamczyk, Brittany E. Hayes (2012). Religion and Sexual Behaviors: Understanding the Influence of Islamic Cultures and Religious Affiliation for Explaining Sex Outside of Marriage. American Sociological Review 77(5), 723–746
  • [18] Zarin Ahmad (2012). Contours of Muslim nationalism in Sri Lanka. South Asian History and Culture, 3: 2, 269-287, DOI: 10.1080/19472498.2012.664435
Document Type
Publication order reference
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.