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2018 | 105 | 62-73
Article title

The Influence of Corporate Communication Strategy and Customer Value Creation Toward Creation of Reputation (Case Study at Len-Indonesian State Owned Company)

Content
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Languages of publication
EN
Abstracts
EN
The objectives of this research are to know and to analyze corporate communication strategy, customer value creation, creation of corporate reputation and the influence of corporate communication strategy and customer value creation toward creation of corporate reputation. This research is descriptive and verificative with descriptive survey and explanatory with stratified random sampling. The amount of sample is 55 respondents. Data collection techniques are library data, observation, and questioner. Analysis data used is path analysis. Research results show that the corporate communication strategy and customer value creation influence creation of reputation Len Industri Group is 53.7% simultaneously. The influence of corporate communication strategy to the creation of reputation is at 47.2% partially while customer value creation does not significantly influence the creation of reputation is 5.1%.
Year
Volume
105
Pages
62-73
Physical description
Contributors
  • Magister Manajemen STIE Sebelas April Sumedang, West Java, Indonesia
author
  • Socio-Economic Studies Center, Universitas Padjadjaran. Jl. Raya Bandung Sumedang Km 21, Jatinangor 45363, West Java, Indonesia
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Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-3828def7-2a11-4011-9ac3-05fe476c232f
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