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2016 | 57 | 416-425
Article title

Innovation and creativity management in enterprises

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EN
Abstracts
EN
Creativity and innovation management presents increasing challenge for contemporary enterprises. For a growing number of companies innovation and creativity are the basis of their competitiveness. Product, process, organizational and marketing innovations need creativity. The paper contains description of tools used in enterprises in the field of innovation and creativity management. It also contains results of surveys carried out in enterprises running their businesses in Poland.
Year
Volume
57
Pages
416-425
Physical description
References
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Document Type
article
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YADDA identifier
bwmeta1.element.psjd-29b0b9e8-66a6-4e22-9ab0-6ab615c514e3
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