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2016 | 29 | 25-47
Article title

A case study with the overview of Corporate Social Responsibility

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Customers and employees of the SBI Life come up with a viewpoint that initiation of CSR activities can create a good brand image of the company and thus can be a contributing factor towards the profitability factor of the company. Employees have opined that the performance of CSR activities is not mostly considered as a base for selecting insurance providers. This research study aims to find out customers and employees perception towards CSR activities performed by one of the leading insurance provider SBI Life limited to Bhopal region. The primary data of the study is collected through questionnaire designed for employees and customers separately. The findings of the study suggest that there is a significant rise in the business performances and a very positive customer perception towards SBI Life through the conduction of CSR activities. With the boom of international trade and outsourcing business, their CSR conduct is the sine quo non for building a more powerful brand that customers’ perceive enthusiastically.
Physical description
  • School of Banking & Commerce, Jagran Lakecity University, Bhopal (M.P.), India
  • Research Scholar for doctor of philosophy, Barkatullah University, Bhopal (M.P.), India
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