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2017 | 89 | 299-305
Article title

Importance of sport events in the promotion of local self – government, on the example of the city of Czestochowa

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Languages of publication
EN
Abstracts
EN
It is widely known, that sport activity and organising sport events including promotion is a very important factor influencing on the living of citizens. Thus, the involvement of local self-governments in the activity of sport clubs and supporting the idea of playing sports is important, what results in a healthy lifestyle. A general problem analysed in this papers is presentation of marketing activities pursued by the city and supporting the organisation of sport events, in order to promote the region.
Year
Volume
89
Pages
299-305
Physical description
Contributors
author
  • Czestochowa University of Technology, 49 Dąbrowskiego Str., 42-200 Czestochowa, Poland
References
  • [1] Sajjadi, S. N., Behnam, M., Hashemi, S. Z., Bakhshandeh, H., & Ahmadi, H. R., The evaluation of scientific research articles on sports management in Iranian professional journals. World Applied Sciences Journal, 28 (11), 2013, pp. 1761-1766
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  • [7] Mules, T., & Faulkner, B., An economic perspective on special events. Tourism Economics, 2(2), 1996, pp. 107-117.
  • [8] Mossberg, L., Effects of events on destination image, [in:] L. Mossberg (Ed.), Evaluation of events: Scandinavian experiences (pp. 30–46). New York 2000 Cognizant Communication Corp.
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  • [11] Brzozowska A., Theoretical and Cognitive Aspects of Strategic Management in Enterprises, [in:] Selected Problems of Strategic Management of Enterprises (ed.) Brzozowska Anna, Vysoka Skola Banska, Ostrava 2013, pp. 7-13
Document Type
article
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.psjd-10b9b643-c01a-4953-b06d-c8a068e56ff6
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