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2018 | 108 | 53-64
Article title

Exploring The Link Between Focus Strategies and Customer Relationship of Small and Medium Enterprises

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The study critically examined the influence of focus Strategies on customer relationship of SMEs. The objective of the study is to investigate the degree of influence that focus strategy has on Customer Relationship of SMEs. Series of questions were asked using the questionnaire adopted by the researcher and hypotheses was proposed and tested in the study. To determine the influence of focus Strategies on customer relationship of Small and Medium Enterprises, a sample of 125 were drawn. The data were analyzed using simple frequency tables and regression analysis. The study found out that focus strategy would affect customer relationship of small and medium enterprises. The study recommended that focus Strategies should be adopted in a way that would boost the performance of the SMEs in general and enterprises should make sure that their management adopts focus strategy for organizational efficiency and performance.
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  • Department of Business Administration, Kwara State University, Malete, Nigeria
  • Department of Accounting, Babcock University, Ogun State, Nigeria
  • Department of Business Administration, Ogun State Institute of Technology, Igbesa, Nigeria
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