The impact of social media on managing the image of the Polish national football team

• Authors: Bańbuła Joanna , Kasperek Zuzanna
• Languages of publication: EN

Keywords

social media; sports marketing; image; sports brand; public relations; football

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2020
• Volume: 87
• Issue: 1
• Pages: 46-55

Contributors

author

Bańbuła Joanna

• Józef Piłsudski University of Physical Education in Warsaw, Poland

author

Kasperek Zuzanna

• Polish National Television, Warsaw, Poland

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Identifiers

DOI

10.2478/pcssr-2020-0018