Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review

• Authors: Joey Gawrysiak , Rick Burton , Seth Jenny , Dylan Williams
• Languages of publication: EN

Keywords

esports; branding; marketing; sponsorship; video gaming

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2020
• Volume: 86
• Issue: 1
• Pages: 1-14

Contributors

author

Joey Gawrysiak

• Shenandoah University, Winchester, USA

author

Rick Burton

• Syracuse University, Syracuse, USA

author

Seth Jenny

• Slippery Rock University of Pennsylvania, Slippery Rock, USA

author

Dylan Williams

• University of Alabama, Tuscaloosa, USA

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Identifiers

DOI

10.2478/pcssr-2020-0008