CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges

• Authors: Sun J. Kang , Jason A. Rice , Marion E. Hambrick , Chulhwan Choi
• Languages of publication: EN

Keywords

CrossFit; relationship marketing; social media

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2019
• Volume: 81
• Issue: 1
• Pages: 36-46

Contributors

author

Sun J. Kang

• Manchester University, Manchester, USA

author

Jason A. Rice

• North Central College, Naperville, USA

author

Marion E. Hambrick

• University of Louisville, Louisville, USA

author

Chulhwan Choi

• Kyung Hee University, Seoul, Republic of Korea

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Identifiers

DOI

10.2478/pcssr-2019-0004