Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

• Authors: Demirhan Oğuzhan , Eskiler Ersin , Altunışık Remzi
• Languages of publication: EN

Keywords

market segmentation; fantasy football; motivation; sports consumptio

• Publisher: De Gruyter Open
• Journal: Physical Culture and Sport. Studies and Research
• Year: 2018
• Volume: 79
• Issue: 1
• Pages: 24-33

Contributors

author

Demirhan Oğuzhan

• Sakarya University, Sakarya, Turkey

author

Eskiler Ersin

• Sakarya University, Faculty of Sports Science, Esentepe Campus, Sakarya, Turkey

author

Altunışık Remzi

• Sakarya University, Sakarya, Turkey

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Identifiers

DOI

10.2478/pcssr-2018-0017