Altunisik, R., Coskun, R., Bayraktaroglu, S., & Yildirim, E. (2012). Sosyal bilimlerde arastirma yontemleri [Research Methods in Social Sciences]. Sakarya: Sakarya Publishing.
Armstrong, G. & Kotler P. (2000) Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall, Inc.
Billings, A.C. & Ruihley, B.J. (2013). Why we watch, why we play: The relationship between fantasy sport and fanship motivations. Mass Commun. Soc., 16(1), 5-25. DOI: 10.1080/15205436.2011.635260.10.1080/15205436.2011.635260
Buyukozturk, S. (2016). Sosyal bilimler icin veri analizi el kitabi [Data Analysis Handbook for Social Sciences]. Ankara: Pegema Publishing.
Comeau, T.O. (2007). Fantasy football participation and media usage. Unpublished doctoral dissertation, University of Missouri, Columbia, MO.
Dhurup, M. & Dlodlo, N. (2013). To play or not to play! Online fantasy football consumption motives and the relationship with attitude and future behavioural intentions. Mediterranean Journal of Social Sciences, 4(14), 201-211. DOI: 10.5901/mjss.2013.v4n14p201.10.5901/mjss.2013.v4n14p201
Dimisa, A. (2016, Nov 4). The popularity of fantasy sports continues to grow. Retrieved November 30, 2017, from http://www.fordhamobserver.com/the-popularity-of-fantasy-sports-continues-to-grow/
Dixon, A.W., Backman, S., Backman, K., & Norman, W. (2012). Expenditure-based segmentation of sport tourists. Journal of Sport & Tourism, 17(1), 5-21. DOI: 10.1080/14775085.2011.635017.10.1080/14775085.2011.635017
Duman, C., Taskin, E., Gokce, Z., & Zobar, L. (2015). Clustering consumers through their football involvement levels and differences between clusters. Journal of ONERI, 11(43), 71-88. DOI: 10.14783/od.v11i43.5000070103.
Dwyer, B. & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 22(1), 33-47.
Dwyer, B. & Kim, Y. (2011). For love or money: Developing and validating a motivational scale for fantasy football participation. J. Sport Manage, 25(1), 70-83. DOI: 10.1123/jsm.25.1.70.10.1123/jsm.25.1.70
Dwyer, B. (2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22(1), 33-47.
Dwyer, B., Shapiro, S.L., & Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20, 129-137.
Eskiler, E., Demirhan, O., & Soyer, F. (2017). Turkish validity and reliability study of “motivational scale for fantasy football participation.” Journal of Physical Education and Sports Sci, 11(2), 159-169.
Eskiler, E., Ozmen, M., & Uzkurt, C. (2011). The relationship of knowledge management market orientation and marketing innovation: A research on furniture industry. Eskisehir Osmangazi University Journal of Economics and Administrative Sciences, 6(1), 31-69.
Farquhar, L.K. & Meeds, R. (2007). Types of fantasy sports users and their motivations. J. Comput.-Mediat. Comm., 12(4), 1208-1228. DOI: 10.1111/j.1083-6101.2007.00370.x.10.1111/j.1083-6101.2007.00370.x
Funk, D.C. (2002). Consumer-based marketing: The use of micro-segmentation strategies for understanding sport consumption. Int. J Sport Mark. Spo., 4(3), 39-64. DOI: 10.1108/IJSMS-04-03-2002-B004.10.1108/IJSMS-04-03-2002-B004
Greenberg, M. & McDonald, S.S. (1989). Successful needs/benefits segmentation: A user’s guide. J. Consum. Mark., 6(3), 29-36. DOI: 10.1108/EUM0000000002552.10.1108/EUM0000000002552
Green-Demers, I., Pelletier, L.G., Stewart, D.G., & Gushue, N.R. (1998). Coping with the less interesting aspects of training: Toward a model of interest and motivation enhancement in individual sports. Basic Appl. Soc. Psych., 20(4), 251-261. DOI: 10.1207/s15324834basp2004_2.10.1207/s15324834basp2004_2
Haley, R.I. (1984). Benefit segments: Backwards and forwards. J. Advertising Res., 24(1), 19-25.
Indiana University, Sports and Entertainment Academy, Kelley School of Business. (2000). It’s football, friends, and fun, but few women interested in sports fantasy leagues, study finds. Retrieved November 30, 2017, from http://www.iuinfo.indiana.edu/ocm/ releases/fantasy.htm
Ketchen Jr., D.J. & Shook, C.L. (1996). The application of cluster analysis in strategic management research: An analysis and critique. Strategic Management Journal, 441-458.
Kim, C. & Korea, S.Y.K. (1998). Segmentation of sport center members in Seoul based on attitudes toward service quality. J. Sport Manage., 12(4), 273-287. DOI: 10.1123/jsm.12.4.273.10.1123/jsm.12.4.273
Kotler, P. & Armstrong, G. (2011). Principles of Marketing. Upper Saddle River, NJ: Prentice Hall, Inc.
Kotler, P. & Keller, K.L. (2009). Marketing Management. Upper Saddle River, NJ: Prentice Hall, Inc.
Larkin, B. (2015). An examination of fantasy sport participation motives and substitution versus attendance intention. Sport Marketing Quarterly, 24(2), 120-133.
Mucuk, İ. (2001). Pazarlama ilkeleri [Marketing Principles]. Istanbul: Turkmen Publishing.
Nakip, M. (2006). Pazarlama arastirmalari teknikler ve uygulamalar [Marketing Research Techniques and Applications]. Ankara: Seckin Publications.
Pitts, B.G., Fielding, L.W., & Miller, L.K. (1994). Industry segmentation theory and the sport industry: Developing a sport industry segment model. Sport Marketing Quarterly, 3(1), 15-24.
Punj, G. & Stewart, D.W. (1983). Cluster analysis in marketing research: Review and suggestions for application. J. Marketing Res., 134-148. DOI: 10.2307/3151680.10.2307/3151680
Rohm, A.J., Milne, G.R., & McDonald, M.A. (2006). A mixed-method approach for developing market segmentation typologies in the sports industry. Sport Marketing Quarterly, 15(1), 29-39.
Ruihley, B.J. (2010). The fantasy sport experience: Motivations, satisfaction, and future intentions. Unpublished doctoral dissertation, Tennessee University, Knoxville, TN.
Shipman, F.M. (2001). Blending the real and virtual: Activity and spectatorship in fantasy sports. Digital Arts and Culture 2001 Conference, 26-28 April 2001 (pp. 1-9). Providence, RI: Brown University. http://www.csdl.tamu.edu/~shipman/papers/dac01.pdf.
Sport Business Group. (2013). The global sports media consumption report 2013. Retrieved November 30, 2017, from https://www.sportbusiness.com/global-sports-media-consumption-report
Zeithaml, V.A., Berry, L.L., & Parasuraman, A. (1996). The behavioral consequences of service quality. J. Marketing, 60(2), 31-46. DOI: 10.2307/1251929.10.2307/1251929