The article concerns the issues connected with design and implementation of new public and commercial investments in the context of existing spatial structures of highest cultural value, implemented in small towns of Tuscany. Spatial structure is understood as the state of investments, building development or even abandonment of any interference in existing landscape (also agricultural) due to human activity, shaped in latest centuries. In Tuscany, a land slightly different from other Italian regions when it comes to landscape and culture, unusual solutions in modern architecture, which cultivate the relationship with the great tradition, although it might have been designed by architects not necessarily from those parts. What, then, is the nature of this phenomenon and does it have to be necessarily connected with the “genetic” origin of modern architecture, exclusively by local creators. Presented examples contradict this view. The problem, therefore, lies in the sensitivity of an individual!!