The direction of the search for objects described in this article resulted from ruminations related to a theory which sets on the trail of the distinctness of the method or the way of creating contemporary architecture in the conceptual phase. What guides the twenty-first century architect while looking for solutions? Let us try to notice differences in the approach to the formation of a space and the visual means applied within. The visual function and tools, i.e. the form, the colour, the texture and the light, make a homogenous entity at the stage of the formation of an idea. Since visual perception is not just a sensory process, we can arrive at the conclusion that architects’ creativity involves a wider range of tools than before. Several selected and analyzed examples offer some kind of proof of the above thesis. This increases the dose of the interactivity of architecture itself – it becomes more demanding and didactic yet not devoid of beauty. It is an art.