Personality traits and clothing preferences

• Authors: Maja Rosińska

Title variants

PL

Cechy osobowości i preferencje odzieżowe

Abstracts

PL

We współczesnym świecie style, kolory i wzory, które noszą ludzie, często mają odzwierciedlać to, kim są - eksponując ich charakter i ambicje (Mair, 2018). Obserwacja i analiza ubrań może zatem dostarczyć cennych spostrzeżeń na temat znaczenia tego, co ludzie noszą. Ta wiedza może być przydatna nie tylko z naukowego punktu widzenia, ale także w biznesie lub życiu codziennym. Przeprowadzone badanie miało na celu określenie korelacji między preferencjami odzieżowymi pod względem kolorów i wzorów a cechami osobowości w ramach Modelu Wielkiej Piątki. Badanie przeprowadzono online przy użyciu specjalnie zaprojektowanego kwestionariusza do pomiaru preferencji odzieżowych oraz testu IPIP-BFN-20 (M. Brent Donnellan, Frederick L. Oswald, M. Brendan Baird, E. Richard Lucas, 2016) w polskiej adaptacji E. Topolewskiej, E. Skiminy, W. Strusa, J. Cieciucha i T. Rowińskiego (2014). W badaniu wzięło udział łącznie 425 uczestników (226 kobiet, 197 mężczyzn) w wieku od 14 do 76 lat (M = 30,9, SD = 10,12). Badanie wykazało słabe i bardzo słabe, choć istotne, korelacje. Osoby o wysokim poziomie stabilności preferowały zielono-żółte ubrania z prostymi lub geometrycznymi wzorami i unikały wzorów kwiatowych lub czarnych; osoby zgodne preferowały ubrania kwiatowe, czarne, czerwone, ciemnoniebieskie, a zwłaszcza białe; osoby ekstrawertyczne preferowały czerwone i białe; osoby sumienne preferowały czerń. Osoby wysoce ekstrawertyczne i o wysokim intelekcie były najbardziej chętne do wyrażania siebie poprzez ubrania, podczas gdy osoby wysoce stabilne nie miały takiej potrzeby.

EN

In the modern world, the styles, colors, and patterns people wear are often intended to reflect who they are – showcasing their character and ambitions (Mair, 2018). Observing and analyzing clothing can thus provide valuable insights into the meaning behind what people wear. This knowledge can be useful not only from a scientific standpoint but also in business or everyday life. The conducted study aimed to determine the correlation between clothing preferences in terms of colors and patterns and personality traits within the Big Five Model. The study was carried out online using a custom-designed questionnaire to measure clothing preferences, and the IPIP-BFN-20 test (M. Brent Donnellan, Frederick L. Oswald, M. Brendan Baird, E. Richard Lucas, 2016) in the Polish adaptation by E. Topolewska, E. Skimina, W. Strus, J. Cieciuch, and T. Rowiński (2014). A total of 425 participants took part (226 women, 197 men) aged 14 to 76 years (M = 30.9, SD = 10.12). The study revealed weak and very weak, though significant, correlations. Individuals with high levels of stability preferred green and yellow clothing with plain or geometric patterns and avoided floral or black patterns; agreeable individuals preferred floral, black, red, dark blue, and especially white clothes; extroverted individuals favored red and white; conscientious individuals preferred black. Those highly extroverted and with high intellect were most willing to express themselves through clothing, while highly stable individuals had no such need.

Keywords

EN

psychology of fashion; psychology of color; personality; Big Five

PL

psychologia mody; osobowość; Wielka Piątka; psychologia koloru

• Publisher: Uniwersytet Kazimierza Wielkiego w Bydgoszczy
• Journal: Polskie Forum Psychologiczne
• Year: 2024
• Volume: XXIX
• Issue: 2
• Pages: 183-196

Dates

published

2024

Contributors

author

Maja Rosińska

• Uniwersytet Kazimierza Wielkiego w Bydgoszczy

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Identifiers

DOI

10.34767/PFP.2024.02.04

Biblioteka Nauki

57280162