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2011 | 18 | 2 | 160-165
Article title

Challenges for the European SPA Management. Results of the ILIS Project

Content
Title variants
Languages of publication
EN
Abstracts
EN
Introduction. The spa industry has been rapidly growing throughout Europe in recent years, which has led to an associated increase in educational demand in spa management. The aim of the study was to identify the most important needs for training and the most significant skills among the spa managers and their personnel throughout Europe. Moreover, it was to research the background of spas were the study had taken place. Material and methods. 30 managers took part in semi structured interviews that used a pre-prepared questionnaire. The answers were analysed with Wilcoxon signed rank test and also the mean values were compared. Results. The needs for training and importance of skills vary from country to country but common areas of interest are: sales, marketing, quality and innovation management, legal regulations, operational and social skills. The complex character of answers to questionnaire was a result of different spa business models and differing domestic spa markets as well as variety of legal environments. Conclusions. Spa tourism creates a significant income among the other tourism disciplines since that further research is needed. Demands for the spa education differed accordingly to a stage of each country spa business development. Spa managers tend to express higher training needs for their employees than for themselves.
Publisher

Year
Volume
18
Issue
2
Pages
160-165
Physical description
Dates
published
1 - 6 - 2011
online
4 - 7 - 2011
Contributors
  • Faculty of Tourism and Recreation, University School of Physical Education in Kraków
author
  • Faculty of Well-being Services, Degree Programme in Hospitality Management, Turku University of Applied Sciences, Turku, Finland
  • Faculty of Tourism and Recreation, University School of Physical Education in Kraków
  • Faculty of Well-being Services, Degree Programme in Hospitality Management, Turku University of Applied Sciences, Turku, Finland
author
  • Florida Centre de Formació, Department of Tourism, Florida University, CV, Spain
author
  • Health Management in Tourism, FH Joanneum University of Applied Sciences, Austria
  • University College Birmingham, United Kingdom, Birmingham
  • University College Birmingham, United Kingdom, Birmingham
  • Faculty of Tourism and Recreation, University School of Physical Education in Kraków
  • Faculty of Tourism and Recreation, University School of Physical Education in Kraków
References
  • Mintel (2009). Salons and Spas - UK November 2009 (Mintel database published online). Mintel Research International Group Limited.
  • Mintel (2009) (a). Health and Wellness Holidays - UK October 2009 (Mintel database published online). Mintel Research International Group Limited.
  • Harju-Autti, A. (2009). Industry Branch Reports, Accommodation (p. 35). Toimialaraportti: The Finnish Ministry of Employment and the Economy. [in Finnish]
  • DBK Sector Studies. (2009). SPA (Summary of the 5th edition - June 2009) (published online). Spain: DBK Industries. [in Spanish]
  • Kreutzer Fischer & Partner (2005). Thermal Waters in Austria (p. 8). Wien: Kreutzer Fischer & Partner. [in German]
  • Hadzik, A. (2009). Health Tourism of Health Resorts. Katowice: AWF Katowice. [in Polish]
  • Dryglas, D. (2006). Formation of Tourist Product of Polish Health Resorts. Kraków: Uniwersytet Jagielloński. [in Polish]
  • Visit Finland (2009). Strategy for Development of the Finnish Wellbeing Tourism in International Markets (2008-2013). Helsinki: Finnish Tourist Board [in Finnish]
  • ---
  • López Morales, M. (2003). The tourist potential of SPAS. Estudios Turísticos 157, 125-145. [in Spanish]
  • Suontausta, H. & Tyni M. (2005). Wellness tourism - well-being in service development (pp. 8-14). Helsinki: Finnish Tourist Board. [in Finnish]
  • Illing, K. (2009). Health Tourism and Spa-Management. München: Oldenbourg. [in German]
  • Drobits, S. (2002). Future Oriented Qualification of Employees in Health Tourism (pp. 15-16). Wien: Institut für Tourismus und Freizeitwirtschaft. [in Austrian]
  • ---
  • Green, M. (2001). Salon management (published online). UK: Delmar Cengage Learning.
  • Kornak, A. (2002). Tourism and health resorts in community and poviat economy: common tourism, health tourism, agricultural and eco tourism, poviats and communities in Polish legal system, management and marketing in poviats and communities, tourism management and marketing, health resorts management and marketing. Gdańsk-Sopot: Wyższa Szkoła Turystyki i Hotelarstwa. [in Polish]
  • Łomnicki, A. (2003). Introduction to Statistics for Naturalists. Warszawa: PWN. [in Polish]
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.-psjd-doi-10_2478_v10197-011-0013-7
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