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2010 | 50 | 1 | 60-65
Article title

Re-uniting Sport and Art: The Potential of Olympic Posters

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Content
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Languages of publication
EN
Abstracts
EN
Baron Pierre de Coubertin, founder of the Modern Olympic Games, envisioned the Olympic occasion as being about more than sport. He regarded the underlying idea of the Olympic Games, Olympism, as a ‘cult of humanity’, concerned with the pursuit of excellence in both sport and art. The presentation examines how Olympic posters have been, and may continue to be, used to carry on de Coubertin's ambition for the marriage of sport and art in modern times. A case is made for viewing the Olympic poster as an object with aesthetic worth and thus apart from its instrumental purpose as a ‘promotional vehicle for Olympic Games’. Problematic questions, such as whether or not Olympic posters can be viewed in detachment from the political regimes that effectively endorse them, are addressed in the discussion.
Keywords
EN
Publisher

Year
Volume
50
Issue
1
Pages
60-65
Physical description
Dates
published
1 - 12 - 2010
online
23 - 12 - 2010
Contributors
author
  • University of Central Lancashire, UK
References
  • Benjamin, W. (2001). The Work of Art in the Age of Mechanical Reproduction. In M. G. Durham & D. Kellner (Eds.), Media and Cultural Studies: Key Works (pp. 48-70). Oxford: Blackwell.
  • Garcia, B. (2008). One Hundred Years of Cultural Programming within the Olympic Games (1912-2012): Origins, Evolution and Projections. International Journal of Cultural Policy, 14, 4, 361-76.
  • Sontag, S. (1980 [1975]). Fascinating Fascism. In Under the Sign of Saturn (Essays) (pp. 73-105). New York: Picador.
  • Stanton, R. (2000). The Forgotten Olympic Art Competitions: the Story of the Olympic Art Competitions of the 20th Century. Victoria, BC: Trafford.
  • The Arts Festival of the Olympic Games Melbourne (1956). Melbourne: The Olympic Civic Committee of the Melbourne City Council.
  • Timmers, M. (1998). Introduction. In M. Timmers (Ed.), The Power of the Poster (pp. 8-10). London: V&A Publications.
  • Timmers, M. (2008). A Century of Olympic Posters. London: V&A Publishing.
  • Tomlinson, A. (2007). Sport and Design: Meanings, Values, Ideologies. In A. Tomlinson & J. Woodham (Eds.), Image, Power and Space: Studies in Consumption and Identity (pp. 115-35). Aachen: Meyer and Meyer.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.-psjd-doi-10_2478_v10141-010-0030-0
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