Olympism in the Context of Modernity
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The sociological outlook on Olympism and sport contained in this paper covered the ideas and notions of sport to a lesser extent than the actual state of affairs, that is, the condition of sport here and now. The sociological description of sport assumed that sport was an element of the modern society and contemporary culture. This perspective allowed the description and analysis of sport in terms which are employed by sociology, or more generally, by social sciences. This means that it was possible to reflect upon sport through paradigms, theories and trends of thought which are effectively used in attempts at sociological descriptions of modern societies.The critical analysis of Olympism and contemporary sport, presented above, does not assert that Olympism and sport have run out of possibilities for further development. On the contrary, both Olympism and contemporary sport are the hope and the chance that a better future awaits communities, cultures, civilizations and humanity on a global scale. Furthermore, the threats and negative trends which emerge in sport should not remain concealed or underestimated, because they are of an objective character and have an effect on the whole of the humanistic power of sport. One should also realise that all the aforementioned negative phenomena and processes do not result from some kind of degeneration of sport as such, but are caused by general, external tendencies which penetrate sport through economic, financial, axiological, ethical and many other channels.The more or less clear outline of the future of sport contained in this paper is of an alternative and exclusively probabilistic character. The future development of sport can take three different directions. Firstly, the future may bring out and strengthen all the tendencies which are already present in contemporary sport, such as dehumanisation, commercialisation, visualisation and medialisation. Secondly, there may emerge a global trend to force sport into the idealised frame of the past and make it become what it was after its foundations had been laid during the Hellenistic period, or rather, the way people remember it being. However, such inclinations towards general reconstruction usually emerge after radical developments which, for example, challenge sport as a cultural reality. Thirdly, the postmodernist ideals may be revived in one form or another, and while they will not necessarily alter the structure of sport, they will put the emphasis which results from certain trends and processes on some unspecified areas of sport consumption and the pursuit of maximal sensations and excitement in sport.No ideals are immune to distortion when subjected to the process of materialisation. Ideals are not realised by perfect and metaphysical beings, but by humans made of flesh and bones and having both good and bad inclinations. Every person is socialised and moulded in a specific cultural and social reality which is never free from deviation and pathology. Similarly, there can be no sport, and that includes the Olympic movement, which could possibly remain an enclave of good and nobleness, a paradise on Earth, with a wall separating it from all the phenomena and processes that take place in contemporary societies. In a way, sport and the Olympic movement are bound to be penetrated by diverse phenomena and trends which have an impact on the spirit and image of sport.There are no ideal societies nor is there ideal sport, free from deviation and pathology. It is thus totally impossible to accomplish the utopia of the Olympic movement and sport as a land of happy people, uninfluenced by phenomena and processes which are characteristic of modern societies. There can be no world without individuals who breach cultural models, norms and values, no world without deviants and swindlers. Nevertheless, this unattainable utopia has to be pursued, because in the pursuit, people can achieve a lot to improve the axionormative order in sport as well as social life in all its aspects.
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