The aim of research is to assess the correlation between socio-demographic factors and swimming activity among the working population of Warsaw. The questionnaire survey included 4405 randomly selected residents of Warsaw. The correlation between the swimming activity and the variables characterizing the socio-demographic structure of the respondents were assessed by log-linear modelling. The significance of the impact of factors included in the analysis was determined using the chi-square test. Thirty-five per cent of the respondents declared recreational swimming. Gender, age, BMI, education, occupation, and income were significantly related to the swimming activity. Women (33%) - compared to men (38%) - were almost 1.2 times less likely to participate in swimming; similarly, overweight people (33%, OR = 0.90) and obese people (33%, OR = 0.92). People from Warsaw from 20-29 years (43%), with higher education (40%), incomes above the national average (40%), and representing the profession of an actor (52%), swam relatively more often. The results of the study might help in developing marketing plans and market segmentation strategies, as well as in forecasting the development trends of the leisure activity.